# Senior Paid Media Manager

**Company:** [Kyra Health](https://hotfix.jobs/companies/kyra-health)
**Location:** Remote
**Role:** Performance Marketing
**Experience:** 5+ years
**Skills:** TikTok, Meta, Youtube, Paid Media, Excel, Artificial Intelligence, Claude, SQL, BI Tools, Campaign Optimisation
**Posted:** 2026-08-20

> Owns paid social strategy, activation, optimisation, and client reporting across TikTok, Meta, and YouTube, managing $1M+ budgets and mentoring a junior team member. Requires 5+ years of hands-on paid media experience, strong analysis and numeracy, and client-facing judgement.

## Job Description

## Responsibilities
- Own planning, activation, and optimisation of paid campaigns across TikTok and Meta, with YouTube included where appropriate.
- Build and run test-and-learn programmes against client KPIs: form hypotheses, structure tests, act on results, and document learnings.
- Manage budgets of $1M+ and determine where spend should move, supported by performance analysis.
- Present campaign performance and data-led recommendations directly to clients.
- Mentor a Paid Media Executive and establish team standards for templates, naming conventions, QA, reporting accuracy, budget tracking, and campaign hygiene.
- Partner with strategy and creative production teams to coordinate paid and creator work.
- Monitor platform and channel changes and recommend corresponding actions.

## Requirements
- 5+ years of digital paid media experience, in-house or agency-side.
- Deep hands-on ownership of TikTok and Meta.
- Experience using AI in a professional workflow; Claude preferred.
- Demonstrated ability to improve campaign performance through self-directed analysis.
- Experience managing paid budgets of $1M+ and accountability for outcomes.
- High proficiency in Excel and strong numeracy.
- Sound judgement and ability to clearly defend performance-impacting decisions.
- Strong attention to detail in reporting, budget tracking, and campaign hygiene.
- Comfort working with clients and teams across multiple countries and time zones.

## Nice to Have
- Experience mentoring or line-managing a junior paid media hire.
- Experience working directly with creators or on creator-led paid social.
- Comfort with SQL or a BI tool for analysing performance data.

## Compensation
- Compensation is shared upfront during the hiring process; no specific salary range is stated.

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