# Principal UX Engineer, Ads

**Company:** [Reddit](https://hotfix.jobs/companies/reddit)
**Location:** Remote
**Role:** Frontend Engineering
**Salary:** $246k – $344k/yr
**Experience:** 7+ years
**Skills:** React, TypeScript, JavaScript, Frontend Development, Ux Engineering, Product Design, Interaction Design, Design Systems, Accessibility, Web Performance, Prototyping, Artificial Intelligence
**Posted:** 2026-08-11

> Leads UX engineering strategy for Reddit Ads, building interactive prototypes, reusable systems, and high-quality product experiences. The role requires deep product design and frontend engineering expertise, especially with React and TypeScript, plus the ability to influence cross-functional product direction.

## Job Description

## Responsibilities
- Define and lead the UX engineering strategy across multiple areas of Reddit Ads.
- Build high-quality, functional prototypes and product experiences that help teams explore ideas, test assumptions, and make better decisions.
- Partner with senior cross-functional leaders to shape product direction and bring clarity to complex, ambiguous opportunities.
- Create reusable tools, systems, components, and workflows that make it easier to move from design and research into production.
- Raise the bar for interaction quality, accessibility, performance, and technical craft across the Ads experience.
- Explore how AI can improve advertiser products and the way teams design and build them.
- Mentor other practitioners and help grow UX Engineering as a capability across Reddit.

## Requirements
- Deep experience at the intersection of product design and engineering, with a track record of building sophisticated interactive products.
- Strong hands-on expertise with modern frontend technologies such as React and TypeScript.
- Excellent product and interaction judgment, with the ability to turn complex ideas into intuitive, high-quality experiences.
- Experience working across multiple teams or product areas and influencing product direction beyond a single project.
- Strong systems thinking, with experience creating reusable patterns, platforms, or tools that help other teams move faster.
- Ability to navigate ambiguity, make thoughtful tradeoffs, and bring design, engineering, product, and research perspectives together.
- Strong communication and collaboration skills, particularly with senior cross-functional partners.
- Passion for staying hands-on while helping others do their best work.

## Nice-to-Haves
- Experience in advertising.
- Experience with complex products such as marketplaces, enterprise tools, analytics, commerce, developer platforms, AI-powered experiences, or other multi-sided ecosystems.

## Compensation and Benefits
- Base salary range: **$245,800–$344,100 USD**.
- Eligible for equity in the form of restricted stock units and, depending on the position offered, potentially commission.
- Comprehensive healthcare benefits and income replacement programs.
- 401(k) with employer match.
- Global benefits supporting workspace, professional development, and caregiving.
- Family planning support.
- Gender-affirming care.
- Mental health and coaching benefits.
- Flexible vacation and paid volunteer time off.
- Generous paid parental leave.

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