# Brand Marketer

**Company:** [Cognition](https://hotfix.jobs/companies/cognition)
**Location:** San Francisco, CA, New York, NY
**Role:** Brand Design
**Experience:** 0+ years
**Skills:** AI Tools, Product Launches, Campaign Strategy, Copywriting, Video Production, Creative Agencies, Messaging, Positioning, Out-Of-Home Marketing, Marketing Playbook
**Posted:** 2026-03-16

> Owns brand campaigns and product launches for AI developer tools, defining strategy, messaging, and execution across channels. Requires creative strategy, execution skills, AI familiarity, clear writing, and comfort with ambiguity; 0-4 years experience preferred.

## Job Description

### You might:
- Plan and execute product launches end-to-end, coordinating messaging, creative, channels, timing, and cross-functional teams to make launches land. We have two major ones in the next 90 days.
- Define campaign strategy: what's the insight, what's the message, who's the audience, and how does it come to life across paid, organic, out-of-home, events, and partnerships.
- Be the strategic counterpart to our creative agencies: set the brief, give sharp feedback, and make sure the work that comes back is on-strategy and on-brand.
- Own upper funnel brand awareness programs, like out-of-home marketing.
- Develop messaging and positioning for specific campaigns, translating product capabilities into copy that resonates with developers and engineering leaders.
- Scope and produce video content for campaigns, working with our in-house team and external partners to create ads, product demos, and launch videos.
- Build, execute, and improve the marketing campaign playbook: templates, timelines, checklists, and processes that let a tiny team punch way above its weight.

### You should be:
- **A creative strategist.** You can look at a product and figure out what's interesting about it, who cares, and how to make them pay attention. You have taste.
- **An executor.** Big ideas are worthless without follow-through. You can manage a campaign from brief to launch with dozens of moving pieces and not drop things.
- **AI-native.** You use AI tools daily and are excited to work at a company where the product is AI. Your instinct is to automate everything.
- **A clear writer.** Good campaigns start with good copy. You can write a headline, a brief, an email, or a landing page and make it sharp.
- **Comfortable with ambiguity.** You'll help build our brand as we deploy it, adapting to the market’s response and what resonates with our customers.

### You might have:
- 0-4 years of experience: we care more about taste, speed, and creative instinct than years on a resume
- Run or meaningfully contributed to a product launch, brand campaign, or creative project
- Written copy that has attracted attention, whether on X, a blog, or in marketing media like ads, landing pages, emails, briefs, anything
- Worked with creative agencies or external partners
- A portfolio, blog, side project, or body of work that shows how you think

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