# Senior Channel Marketing Manager, Private Equity

**Company:** [Rippling](https://hotfix.jobs/companies/rippling)
**Location:** New York, NY, San Francisco, CA
**Role:** Product Marketing
**Salary:** $170k – $213k/yr
**Experience:** 6+ years
**Skills:** B2B SaaS, Product Marketing, Demand Generation, Content Marketing, Field Marketing, Account-Based Marketing, ABM, Go-to-Market Strategy, Revenue Operations, Competitive Intelligence, Okrs, Attribution
**Posted:** 2026-08-14

> Build and own Rippling’s Private Equity channel marketing engine across product marketing, content, demand generation, ABM, and field marketing. The role requires 6+ years of B2B SaaS marketing experience, strong cross-functional influence, and the ability to create 0-to-1 programs for sophisticated financial audiences.

## Job Description

## Responsibilities
- Own the Private Equity channel marketing strategy, including the vision, roadmap, operating plan, budget priorities, program plans, and go-to-market motions.
- Lead product marketing for the Private Equity channel by developing positioning, messaging, pitch decks, briefs, portfolio company value propositions, objection-handling guides, and co-marketing materials.
- Build a content and thought-leadership strategy, including ROI frameworks, Private Equity and portfolio company case studies, operational efficiency narratives, partner spotlights, and co-marketing activations.
- Design and execute demand-generation programs targeting Private Equity firms through audience segmentation, account-based marketing, channel mix, and attribution.
- Own an ABM motion for prioritized high-value firms, coordinating personalized outreach, tailored content, and field engagement.
- Partner with Revenue Operations to measure programs against funnel metrics.
- Activate field marketing through executive dinners, relevant events, industry conferences, LP/GP summits, lunch-and-learns, and portfolio company forums.
- Build scalable event playbooks tied to pipeline and account strategy.
- Drive alignment across Partnerships, Sales, Revenue Operations, Partner Success, Solution Consulting, and channel marketing teams.

## Requirements
- 6+ years of B2B SaaS marketing experience, with the ability to operate as a senior individual contributor across multiple marketing disciplines.
- Experience building channel, partner, or ecosystem marketing programs from the ground up, ideally in a 0-to-1 or early-stage channel environment.
- Full-stack marketing fluency across demand generation, product marketing, content, and field marketing.
- Strong account-based marketing experience designing and running programs for high-value target accounts.
- Ability to translate complex platform value into concise, executive-level narratives for financially sophisticated audiences.
- Strong cross-functional collaboration and influence without formal authority.
- Analytical skills, including measurement frameworks, OKRs, and data-driven decision-making.
- Comfort operating with ambiguity and pace while building systems and running programs simultaneously.

## Compensation and Benefits
- Competitive salary, benefits, and equity.
- Salary for US-based employees is aligned to location-based compensation ranges; final offers may vary based on professional background, experience, and location.

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