# Head of Brand and Content

**Company:** [Addepar](https://hotfix.jobs/companies/addepar)
**Location:** New York, NY
**Role:** Content Marketing
**Experience:** 8+ years
**Skills:** Content Strategy, Brand Marketing, Integrated Marketing, B2B Saas Marketing, Content Calendar Management, Brand Awareness Campaigns, Team Leadership, Visual Identity, Cross-Functional Collaboration, AI Tools
**Posted:** 2026-06-10

> Strategic leader owning brand, content, and creative strategy for a B2B SaaS company. Requires 8+ years in content/brand marketing with 3+ years leading teams.

## Job Description

## Responsibilities
- Own brand, content and creative strategy and execution in alignment with company priorities, roadmap and target audience
- Lead, implement and scale a content engine to drive awareness, perception and reach across client segments and markets
- Own the content calendar and global quarterly integrated campaign motion to ensure every initiative has a content plan that maximizes impact
- Lead brand awareness and sponsorship campaigns to increase brand recognition and shape brand perception in existing and new markets
- Establish templates, playbooks, and frameworks that allow the team to work at scale while driving consistency and cohesion across all touchpoints
- Build, lead and mentor a team of talented marketing professionals creating an environment that encourages both professional growth and excellence in execution

## Requirements
- 8+ years of experience in content strategy, brand and/or integrated marketing within a B2B SaaS environment, with 3+ years of experience leading these functions
- Proven ability to develop, implement and execute content strategy that advances brand, thought leadership, and more across different channels
- Experience leading the creation, promotion, and distribution of high-impact content driving engagement, brand awareness and expanding reach
- Experience leading brand and visual identity and managing a team of in-house writers, copyeditors and designers with a demonstrated ability to build a culture that balances innovation with results-driven execution
- Strong ability to collaborate cross-functionally and manage multiple stakeholders and priorities

## Nice-to-Haves
- Financial services experience or experience marketing into the financial services vertical
- Experience building and scaling teams and implementing AI tools

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