# SMB Marketing Manager

**Company:** [Notion](https://hotfix.jobs/companies/notion)
**Location:** Tokyo, Japan
**Role:** Growth Marketing
**Experience:** 5+ years
**Skills:** Demand Generation, Email Marketing, Webinars, Marketing Automation, Salesforce, Outreach, Sansan, Figma, Lead Scoring, Pipeline Reporting, AI Tools
**Posted:** 2026-08-03

> Owns demand generation, events, webinars, marketing automation, and pipeline reporting for Notion’s SMB sales segment and startup program in Japan. The role requires 5–7 years of B2B demand-generation experience, strong cross-functional collaboration, and fluent Japanese with business-level English.

## Job Description

## Responsibilities
- Develop a strong understanding of the product and SMB user/buyer journey to identify high-impact segment opportunities.
- Partner with SMB Sales leadership to set priorities, define target audiences and goals, align campaign plans, and communicate progress, results, and learnings.
- Own end-to-end execution of events and webinars, including planning, logistics, delivery, post-event lead management, SDR follow-up, and lead handoffs.
- Execute demand generation campaigns in marketing automation platforms, including audience segmentation and campaign builds, coordinating with Japan and global marketing teams on content and messaging.
- Partner with APAC Marketing Operations and BizTech to maintain marketing automation, Salesforce, Outreach, and Sansan processes and governance, including lead scoring, integrations, and best practices.
- Own SMB lead and pipeline reporting, track KPIs, assess pipeline health, and optimize programs.
- Increase awareness of the Notion for Startups program and drive startup trial acquisition through localized campaigns.
- Support additional marketing initiatives in Japan as needed.

## Requirements
- 5–7 years of experience managing and executing demand generation programs and campaigns for B2B companies.
- Proven success achieving growth goals through email, webinars, and other campaigns, including end-to-end development, execution, and measurement.
- Proficiency with marketing automation platforms, Salesforce, Outreach, Sansan, and Figma.
- Customer-centric and insight-driven approach to campaign design.
- Strong cross-functional collaboration with sales, content, SDR, and operations teams.
- Experience planning and executing webinars from start to finish.
- Experience working with global teams.
- Fluent-level Japanese and business-level English, written and verbal.
- Curiosity about AI tools and a builder mindset.

## Nice to Have
- Notion power-user or advocate experience.
- Experience working with startup founders, venture capital firms, or incubators.

## Compensation and Benefits
- The role supports demand generation for the SMB sales segment and startup program in Japan.
- The company encourages employees to use AI as a collaborator in their work.

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