# Director of Demand Generation

**Company:** [Twilio](https://hotfix.jobs/companies/twilio)
**Location:** Remote
**Role:** Growth Marketing
**Salary:** $188k – $277k/yr
**Experience:** 8+ years
**Skills:** Demand Generation, Account-Based Marketing, B2B Marketing, Go-to-Market Strategy, Pipeline Management, Marketing Automation, sfdc, Marketo, CRM, AI Automation, Tableau, digital media budgeting, Lifecycle Marketing
**Posted:** 2026-07-29

> Lead the demand generation engine for Twilio.org as a people manager of senior marketing leaders. Own full-funnel pipeline targets, multi-channel budgets, AI-driven automation, and cross-functional alignment with Sales to drive growth in the social impact ecosystem.

## Job Description

## Responsibilities
- Lead and develop a high-performing team of four, including three senior managers overseeing High-Touch/ABM, Inbound, and Digital Sales/Self-Service segments.
- Establish operational swim lanes by centralizing campaign workflows to eliminate ownership ambiguity, establishing clear accountability chains and accelerating GTM program delivery.
- Own pipeline and performance metrics, shifting focus to direct ownership of pipeline targets and revenue performance, partnering with cross-functional Sales Directors.
- Orchestrate multi-channel budgets, directing global digital media spend, optimizing paid/organic channels, testing new ad formats, and tracking website conversion metrics.
- Drive AI-first automation by scaling programmatic plays, lifecycle triggers, and automated conversion logic to transition self-service users from sign-up to active spenders.
- Collaborate cross-functionally with central .com teams, Product Marketing, Events, and Brand teams to align corporate strategies with tactical growth goals.

## Qualifications
**Required:**
- Proven experience in a dedicated people manager role, supervising, managing, and developing a team of senior individual contributors or managers.
- Comprehensive background designing and executing B2B demand generation strategies, including Account-Based Marketing (ABM), thematic and verticalized inbound marketing, and digital lifecycle programs.
- Demonstrated experience managing multi-channel digital media budgets, driving full-funnel marketing attribution, and optimizing MQL-to-SQL conversion paths.
- Track record of partnering successfully with enterprise Sales leadership, Product Marketing, Events, Field, and Brand teams to establish clear, metric-driven models.
- Hands-on experience with modern CRM and marketing automation platforms (e.g., SFDC, Marketo) alongside automated lifecycle workflows and AI-driven workflow tools.

**Desired:**
- Familiarity with building scalable template libraries and agile asset management systems to prevent custom design creep.
- Experience navigating segment-specific dynamics, particularly within Public Sector (SLED), Credit Unions, Non-profit/Humanitarian Organizations or Healthcare and Life Sciences (HLS).
- Analytical capability focused on resolving lead ingestion delays, data tracking gaps, and executing advanced reporting via enterprise analytics tools like Tableau.

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