# GTM / Marketing

**Company:** [Unto Labs](https://hotfix.jobs/companies/unto-labs)
**Location:** San Francisco, CA
**Role:** GTM Engineering
**Experience:** 4+ years
**Skills:** Marketing Strategy, Brand Positioning, Content Creation, Technical Storytelling, Campaign Management, Blockchain, Cryptography, Distributed Systems, Video Production, Analytics
**Posted:** 2026-03-18

> Leads GTM and marketing strategy for blockchain infrastructure company, crafting messaging for technical products, executing campaigns, and building brand narrative for developers and public audiences. Requires 4+ years experience distilling complex tech into compelling stories.

## Job Description

## Responsibilities
- Define and evolve Unto Labs’ marketing strategy, brand positioning, and messaging to reach both technical and mainstream audiences
- Design and execute campaigns for product launches, ecosystem milestones, developer events, and community initiatives
- Build scalable content and communication systems across web, social, and advertising channels
- Translate complex technical concepts—consensus protocols, cryptography, distributed systems—into clear and compelling storytelling
- Guide and produce collateral including website copy, pitch decks, press releases, blog posts, and multimedia
- Collaborate closely with engineering, product, and creative teams to capture and convey Unto Labs' unique value
- Drive GTM initiatives including partnerships, event presence, and outreach
- Measure and analyze marketing efforts to optimize reach and effectiveness

## Qualifications
- 4+ years in GTM, brand marketing, or communications roles, preferably with technical or startup organizations
- Proven ability to shape messaging for highly technical products and communicate to broad audiences
- Experience building out marketing campaigns and brand strategy from early stage
- Skilled at distilling complex topics into approachable narratives for both technical and non-technical stakeholders
- Excellent written, verbal, and visual communication skills
- Comfortable working in a fast-paced, dynamic startup environment

## Nice to Have
- Experience with video production, design, or multimedia storytelling
- Familiarity with blockchain, crypto, or distributed systems
- Portfolio demonstrating brand, campaign, or product marketing

## Compensation and Benefits
- Competitive salary and significant equity upside
- Flexible work environment
- Unlimited vacation policy
- Health insurance
- Hardware and tool allowance
- Conference and learning budget

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**Apply:** https://hotfix.jobs/jobs/252ff19d-ff12-482b-b294-e3404c91882c
**Canonical:** https://hotfix.jobs/jobs/252ff19d-ff12-482b-b294-e3404c91882c