# Market Research Lead

**Company:** [OpenAI](https://hotfix.jobs/companies/openai)
**Location:** San Francisco, CA
**Role:** Data Analytics
**Salary:** $270k – $300k/yr
**Experience:** 12+ years
**Skills:** Market Research, quantitative research, qualitative research, Data Analysis, survey design, regression analysis, data cleaning, analytics tools, survey programming, social listening, creator marketing, brand research, product positioning, Go-to-Market Strategy, Vendor Management
**Posted:** 2026-08-03

> Leads quantitative and qualitative market research that informs marketing strategy, brand development, product positioning, and business decisions. The role requires 12+ years of mixed-method research and data analysis experience, with expertise in translating complex findings into actionable recommendations for executives and stakeholders.

## Job Description

## Responsibilities
- Partner strategically with Brand, Product Marketing, Creative, Product, and other teams.
- Design, execute, and deliver high-impact quantitative and qualitative research.
- Address business challenges related to audience growth, brand evolution, international expansion, product positioning, and customer experience.
- Translate business questions into actionable research plans.
- Turn data into clear, compelling narratives.

## Requirements
- **12+ years** of experience in data analysis and mixed-method user or market research.
- Ability to independently execute full-cycle research, from study design through analysis and reporting.
- Extensive quantitative and qualitative research experience, including survey and discussion-guide development and data analysis such as weighting, data cleaning, and regression.
- Experience managing agencies and vendors.
- Experience using data from multiple sources to influence executives and stakeholders.
- Experience with product or go-to-market strategy research, positioning, messaging development, brand research, campaign development, and tracking.
- Proficiency with analytics and survey programming tools.
- Experience conducting global research studies.
- Experience in social listening, creator marketing, and partnership measurement.

## Similar roles

- [Data Science Manager](https://hotfix.jobs/jobs/409ed3a3-6fe8-4f06-9b9e-3c87c5aba3a3) - Hinge Health - San Francisco, CA - $220k – $330k/yr
- [Manager, Business Insights](https://hotfix.jobs/jobs/06a979ad-6a98-424c-aa38-caf5bfc87c37) - Garner Health - New York, NY - $219k – $255k/yr
- [Senior Manager, Advanced Analytics, Fraud & Safety Operations](https://hotfix.jobs/jobs/44172bc7-0f65-486f-8589-077f95927b6c) - Airbnb - Remote - $212k – $265k/yr
- [Finance Data Lead](https://hotfix.jobs/jobs/80ab7b76-5761-49f3-b0a2-e647baecc334) - Parafin - San Francisco, CA - $210k – $250k/yr
- [Marketing Analytics Lead](https://hotfix.jobs/jobs/67081121-1363-4cc1-8ec8-d95162d87896) - OnePay - Remote - $200k – $230k/yr

**Apply:** https://hotfix.jobs/jobs/24b88cb5-3da6-4bd5-80f2-c8580d8d050a
**Canonical:** https://hotfix.jobs/jobs/24b88cb5-3da6-4bd5-80f2-c8580d8d050a