# Marketing Generalist

**Company:** [SafetyKit](https://hotfix.jobs/companies/safetykit)
**Location:** San Francisco, CA
**Role:** Growth Marketing
**Experience:** 4+ years
**Skills:** Account Based Marketing, LinkedIn, Demand Generation, Product Marketing, Field Marketing, Brand Marketing, Thought Leadership, Case Studies, Event Strategy, Messaging
**Posted:** 2025-09-24

> Owns all marketing functions including field marketing, brand storytelling, product positioning, and demand generation campaigns for a Trust & Safety AI startup. Requires 4+ years experience across marketing disciplines, strong storytelling, and startup scrappiness; fully onsite in San Francisco.

## Job Description

## Responsibilities
- **Field Marketing**: Develop and execute conference and event strategy, from selecting events to organizing presence and measuring ROI.
- **Brand Marketing**: Craft and tell the SafetyKit story through customer case studies, thought leadership, and consistent activity on channels like LinkedIn.
- **Product Marketing**: Translate product features into clear customer value propositions, refine messaging, and enable sales with positioning and collateral through Account Based Marketing.
- **Demand Generation**: Build and run campaigns across digital and offline channels to drive awareness, pipeline, nurture, and revenue growth.

## Requirements
- 4+ years of experience across multiple marketing functions (field, brand, product, and/or demand gen).
- Proven ability to independently own projects end-to-end and deliver measurable outcomes.
- Strong communication and storytelling skills with an eye for brand and design.
- Experience at a startup or high-growth company where resources are limited and creativity is critical.
- Willingness to work in-office 5 days a week in San Francisco.

## Nice to Haves
- Experience in Trust & Safety, Risk, or Compliance industries.
- Prior work marketing to mid-market and enterprise marketplaces, payments providers, content platforms.

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**Canonical:** https://hotfix.jobs/jobs/249ec665-8278-48b6-a45b-de8c5b03c428