# Marketing Manager, B2B

**Company:** [Counsel Health](https://hotfix.jobs/companies/counsel-health)
**Location:** Remote
**Role:** Product Marketing
**Salary:** $150k – $170k/yr
**Experience:** 5+ years
**Skills:** B2B Marketing, Demand Generation, Lead Generation, Linkedin Ads, Google Ads, A/B Testing, Event Planning, Thought Leadership, Sales Enablement, Account-Based Marketing, Pipeline Generation, Marketing Analytics
**Posted:** 2026-06-22

> Enterprise Marketing Manager driving demand generation, lead gen campaigns, events, and sales enablement for an AI-native healthcare company. Requires 5-7+ years B2B marketing experience with 3+ years in demand/lead gen.

## Job Description

## What you’ll do
- Design and execute demand and lead gen campaigns via media partners and paid social (LinkedIn Ads and Google Ads), targeting enterprise buyers. Run structured A/B tests across messaging, creative, and audience segments to continuously improve performance.
- Plan, coordinate, and execute in-person and virtual events across Counsel's various enterprise segments.
- Identify performance gaps across channels, owning the recommendation of changes in approach to ensure outcomes align with internal KPIs.
- Strengthen Counsel's position as a leader in AI-enabled care through high-quality thought leadership content such as white papers and blogs.
- Collaborate closely with the commercial team to create sales enablement assets that support enterprise conversations, including messaging for outbound email campaigns, custom decks, and one-pagers.
- Collaborate with marketing leadership and the commercial team to align on account-based marketing strategy and target accounts.
- Manage an activity calendar, ensuring all motions ladder up to organizational priorities.
- Measure, analyze, and report on performance of enterprise marketing activities to marketing and sales leadership.

## What you’ll bring
- 5-7+ years of B2B marketing experience in healthcare, digital health, or enterprise SaaS, with 3+ years of demand and lead generation experience in a high-growth environment.
- Proven experience planning and executing marketing programs across various paid social, content syndication, events, webinars, and more.
- Experience generating pipeline for a sales organization, having owned a number of MQLs, SQLs, and net-new revenue.
- Comfortable using data to guide experimentation and decision-making. Understand how to evaluate performance across campaigns, messaging tests, and growth channels.
- Strong ability to produce high-quality marketing and sales assets such as white papers and one-pagers.
- Analytical mindset, using performance data to inform marketing decision-making, including building hypothesis and recommendations.
- Genuine curiosity about how AI is transforming healthcare access. Take complex technical concepts and translate them into clear, compelling messaging that resonates with enterprise buyers.
- Experience in fast-moving environments where you've had to build processes, systems, and assets from scratch.

## Bonus points for
- Experience marketing AI-powered or technically complex products, with the ability to translate technical capabilities into clear messaging.
- Background in a high-growth B2B healthcare or digital health company navigating a new market category.

## What we offer
- Compensation: Competitive salary + equity
- Benefits: Comprehensive healthcare, vision + dental, 401K, Unlimited PTO, Parental Leave

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