# Growth Marketing Manager

**Company:** [Secureframe](https://hotfix.jobs/companies/secureframe)
**Location:** New York, NY, San Francisco, CA, Washington, DC
**Role:** Growth Marketing
**Salary:** $120k – $200k/yr
**Experience:** 3+ years
**Skills:** A/B Testing, Landing Page Optimization, HubSpot, Salesforce, ABM, Conversion Rate Optimization, Marketing Automation, Data Analysis, Go-to-Market Strategy, Referral Programs
**Posted:** 2022-03-14

> Drive website optimizations, ABM strategy, lead handoffs, and GTM initiatives to acquire prospects and improve conversion rates. Requires 3+ years of growth marketing experience at B2B startups and strong web testing skills.

## Job Description

## What you'll do
- Drive all website optimizations through well thought out web experiments that increase our CVR including changes to copy, flow, form management, and site load times
- Lead our ABM strategy to acquire larger business through company targeting, custom messaging and sales enablement
- Improve our speed to lead for qualification handoffs across digital marketing, lifecycle marketing, SDRs and AE through data analysis and proposed optimizations
- Lead the creation of new web pages and microsites ensuring a high CVR through constant testing
- Develop our referral program to deliver the most value to our customers as well as our sales team
- Take new products to market in a variety of different GTM approaches

## Who we're looking for
- 3+ years of relevant growth marketing experience at a fast-growing B2B startup
- Web optimization experience using multiple sources of data to build a testing strategy
- A proven track record working with engineers to prioritize and execute tests at a high pace
- An understanding of the marketing tech landscape and experience with each product category
- Experience working with a high volume of paid landing pages and custom tracking codes
- Experience with Marketing Automation (we use Hubspot) and Salesforce

## Compensation & Benefits
- Medical, dental, and vision benefits for you and your dependent(s)
- Flexible PTO
- 401(k)
- Paid family leave
- Ground floor opportunity as an early member of the team

## Similar roles

- [Lifecycle Marketing Manager](https://hotfix.jobs/jobs/a10d4d24-a2a4-413a-877d-3901c3876851) - Mochi Health - San Francisco, CA - $120k – $150k/yr
- [Growth Marketer](https://hotfix.jobs/jobs/45659955-24d9-4534-9df4-854c2b4c126c) - Suger - San Francisco, CA - $120k – $150k/yr
- [Enterprise Growth](https://hotfix.jobs/jobs/2991aa59-bf4d-4e89-9ba6-62ee1a20e5be) - Exa - San Francisco, CA - $120k – $220k/yr
- [Demand Generation Manager](https://hotfix.jobs/jobs/71b5db75-8335-48ee-909c-5b42990f3f88) - Hinge Health - San Francisco, CA - $123k – $185k/yr
- [Digital Marketing Manager](https://hotfix.jobs/jobs/98316542-7733-44ed-826c-4adf6beb5f98) - Docker - Remote - $116k – $165k/yr

**Apply:** https://hotfix.jobs/jobs/23f0b2b6-6558-4826-9200-f2e999dd669b
**Canonical:** https://hotfix.jobs/jobs/23f0b2b6-6558-4826-9200-f2e999dd669b