# Event Marketing Lead

**Company:** [Garage](https://hotfix.jobs/companies/garage)
**Location:** New York, NY
**Role:** Product Marketing
**Salary:** $110k – $150k/yr
**Experience:** 2+ years
**Skills:** Event Planning, Project Management, Budget Management, Vendor Management, Sales Coordination, Lead Capture, Event Measurement, CRM, Marketing Automation, Sponsorship Management
**Posted:** 2026-06-16

> Own and execute Garage's full event marketing program, turning conferences and field events into qualified pipeline through end-to-end planning, sales partnership, and measurable follow-up.

## Job Description

## Responsibilities
- Own Garage’s pipeline-focused event calendar across conferences, trade shows, field events, dinners, and other in-person customer or prospect experiences.
- Manage event execution end to end, including timelines, budgets, vendors, venues, booth or sponsorship deliverables, shipping, staffing, collateral, and day-of logistics.
- Build repeatable playbooks for event planning, sales coordination, lead capture, follow-up, and post-event reporting.
- Create strong attendee experiences that make Garage clear, credible, and memorable to buyers in essential industries.
- Partner with Sales to define event goals, target accounts, attendee strategy, pre-event outreach, on-site coverage, and post-event follow-up.
- Evaluate which events Garage should sponsor, attend, host, or skip based on audience fit, pipeline potential, cost, and strategic value.
- Work with Marketing and Sales to turn event moments into campaigns, customer touchpoints, executive meetings, and pipeline-generating follow-up.
- Track event performance, report on outcomes, and use learnings to improve Garage’s event strategy over time.

## Requirements
- 2+ years of experience planning and executing events such as conferences, trade shows, field events, customer dinners, or executive experiences.
- Strong project management skills, including the ability to manage timelines, vendors, budgets, stakeholders, and logistics without dropping details.
- Clear written and verbal communication, especially when coordinating across internal teams and external partners.
- Ability to build lightweight processes, make tradeoffs quickly, and execute in an environment where the event program is still being built.
- Ability to travel for events as needed, approximately 2-5 days a month.

## Nice to Have
- Experience building an event marketing program or repeatable event playbooks from an early stage.
- Experience marketing to public sector, government, emergency services, industrial, fleet, logistics, marketplace, or other operational buyers.
- Experience with event measurement, attribution, CRM hygiene, or marketing automation workflows.
- Experience managing sponsorships, booths, speaking opportunities, or executive dinners.

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