# Senior Product Marketing Manager

**Company:** [Semgrep](https://hotfix.jobs/companies/semgrep)
**Location:** San Francisco, CA, New York, NY
**Role:** Product Marketing
**Salary:** $136k – $210k/yr
**Skills:** AI Tools, Llm-Based Products, APIs, Code Reading, Demo Projects, Semgrep, Product Launch Strategies, Sales Collateral, Competitive Analysis, Developer Workflows
**Posted:** 2026-04-13

> Develops and launches product marketing strategies for Semgrep's code security platform, creates demos and collateral to educate developers and security teams, and drives pipeline growth through cross-functional collaboration. Requires technical background in CS or engineering, AI fluency, and go-to-market experience.

## Job Description

## What you’ll do
- Develop product launch strategies that maximize impact and reach of our product development
- Become the subject matter expert for your product, including through direct, hands-on use of Semgrep itself
- Build demo projects and proof-of-concept integrations that bring Semgrep’s capabilities to life for developer and security audiences
- Use AI tools fluently in your daily work to accelerate research, content creation, and competitive analysis
- Show security and developer teams how they’ll benefit from Semgrep products by creating and shipping material that succinctly conveys their value
- Enable and train our fast-growing sales team by developing collateral for internal and external consumption
- Partner closely with product management on product and feature launches, and messaging feedback
- Educate the security and developer communities about the value of enforcing security and code standards
- Drive pipeline growth by collaborating with demand generation, events, community, and RevOps to ensure success of our messaging and high impact campaigns
- Make a direct, tangible impact on the product’s and company’s growth

## You are ideal for this role if you have
- Experience in or a strong orientation toward go-to-market work, whether through marketing, developer advocacy, technical product management, sales engineering, or adjacent roles; career changers from software engineering or other technical disciplines are strongly encouraged to apply
- A computer science degree, software engineering background, or equivalent hands-on technical experience: you can read code, work with APIs, and build simple projects to illustrate product value
- Fluency with AI tools and a working familiarity with AI-assisted development workflows, including hands-on experience building with or evaluating LLM-based products
- A love for creating product-centric marketing programs and content that communicate the value of technical products to bottoms-up and tops-down audiences
- Excellent communications skills that present technical concepts in an easy-to-understand manner through a variety of media
- Excellence in working cross-functionally with sales, pre-sales engineering, and product management teams
- Experience creating sales collateral based on sales and customer observations, user research, and competitive dynamics
- Deep understanding of how developers and security engineers work, including the tools, workflows, and pain points that shape their day-to-day experience
- A bias toward speed and experimentation: comfortable operating in a fast-moving, ambiguous market where the playbook is still being written, and able to move from idea to shipped content quickly

## Compensation
The estimated starting annual salary range for this position is $135,600 to $210,000 USD. The actual base salary will be determined based on a number of factors, which may include job-related skills, relevant experience, qualifications, location, internal equity, and market data. In addition to base salary, total compensation may include equity, variable compensation, and benefits.

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