# Sr. Manager, Performance Marketing

**Company:** [Zapier](https://hotfix.jobs/companies/zapier)
**Location:** Remote
**Role:** Performance Marketing
**Salary:** $174k – $261k/yr
**Experience:** 6+ years
**Skills:** ABM, Account-Based Marketing, Performance Marketing, paid media, paid search, paid social, Demand Generation, AI Tools, LLMs, automation platforms, agency management, People Management
**Posted:** 2026-07-17

> Sr. Manager of Performance Marketing to build enterprise ABM strategy from the ground up while leading paid media programs for self-serve and enterprise. Owns strategy, team structure, agency relationships, AI-powered workflows, and cross-functional alignment with Sales/RevOps to drive pipeline and measurable outcomes. Requires 6+ years experience, people management, and hands-on ABM/paid ads expertise.

## Job Description

## About You
- 6+ years of experience in ABM, enterprise demand-generation marketing, performance marketing, or equivalent field.
- Comfortable working with Sales, RevOps, Demand Gen, and creative/agency partners to align on target-account lists and engagement plans.
- Executed multi-touch ABM campaigns (email, ads, events, personalized outreach, direct mail, etc.) and driven by measurable outcomes.
- Understand account-level metrics (engagement, pipeline, conversion) and iterate campaigns based on data.
- Hands-on experience managing large-scale paid advertising budgets and agency relationships across both self-serve and enterprise motions (paid search, paid social, etc.).
- AI-forward mindset: actively use AI tools (LLMs, automation platforms, AI-powered analytics) to increase speed, quality, and leverage; can point to specific systems built.
- Direct people management experience, including managing individual contributors and external agency or contractor relationships; energized by growing a small team.
- Thrive in a remote, autonomous environment and communicate clearly with cross-functional teams.

## Things You'll Do
- Define and own the ABM strategy for enterprise targets: account segmentation, journey mapping, campaign plans, and paid ads strategy.
- Design and lead the team structure and operating model for ABM and paid, including how sub-teams, contractors, and agencies work together; evolve as the org grows.
- Collaborate with Demand Gen, Sales, Sales Engineering, Customer Success, and Product teams to align on account selection, goals, and engagement cadences.
- Set the strategy and success metrics for ABM and paid; enable the team to make day-to-day campaign, budget, and channel decisions.
- Partner with Sales, RevOps, and Demand Gen leadership to co-define the enterprise pipeline strategy.
- Build and maintain strong working relationships with Sales leadership and reps to ensure account selection and engagement plans align to pipeline goals.
- Own and optimize paid media agency relationships, setting goals, managing output quality, and ensuring execution aligns with pipeline objectives.
- Create tailored messaging, creative, targeting, and campaign structure in collaboration with in-house and agency partners.
- Measure, report, and optimize account-level performance (pipeline, opportunity creation, revenue influenced, ACV, and pipeline velocity).
- Build AI-powered workflows and processes that support fast, iterative campaign testing, optimization, and scale.
- Scale repeatable ABM processes and share best practices across the marketing organization.

## Similar roles

- [Linear/Streaming Lead](https://hotfix.jobs/jobs/61b7eebb-dbca-4675-8bf1-3a677514166c) - Kalshi - New York, NY - $170k – $250k/yr
- [Paid Growth Marketer](https://hotfix.jobs/jobs/fb1d713d-5965-4af0-8468-5620cac3887b) - Fireworks AI - San Mateo, CA - $160k – $190k/yr
- [Sr. Manager, Paid Search](https://hotfix.jobs/jobs/fb72c09f-ce1c-4648-b770-eb236b5227cb) - Rula - Remote - $154k – $172k/yr
- [Demand Gen - Performance Marketing, Sr. Manager](https://hotfix.jobs/jobs/c376e36a-94b9-483a-bf67-ad08edbece3a) - Fieldguide - Remote - $151k – $186k/yr
- [Senior Creative Strategist, Performance Marketing](https://hotfix.jobs/jobs/6f81cc40-ec5e-42ad-8ccc-eb9f4bd93174) - Cantina - Remote - $150k – $200k/yr

**Apply:** https://hotfix.jobs/jobs/23a08e75-149b-4cf9-a38e-96044475780b
**Canonical:** https://hotfix.jobs/jobs/23a08e75-149b-4cf9-a38e-96044475780b