# Founding Product Marketer

**Company:** [Imprint](https://hotfix.jobs/companies/imprint)
**Location:** New York, NY
**Role:** Product Marketing
**Salary:** $180k – $230k/yr
**Experience:** 5+ years
**Skills:** Product Marketing, Go-to-Market Strategy, Positioning, Messaging, Competitive Intelligence, Buyer Research, Product Launches, Sales Enablement, Storytelling, Fintech
**Posted:** 2026-06-10

> Founding product marketer to own GTM strategy, positioning, messaging, and launches for a multi-product fintech payments platform. Build the function from scratch while partnering cross-functionally with engineering, BD, and founders.

## Job Description

## What you'll do
- Own go-to-market end to end. Lead the strategy and execution for a product or segment across positioning, messaging, buyer research, launch, and enablement.
- Develop the positioning and narrative. Define what each product is, who it's for, and why a brand should choose us over a legacy bank or a point solution. Tie the products into one story about growing customer lifetime value.
- Create market-making moments. Identify the launches, data, and campaigns that put Imprint in the conversation and drive differentiation, then build and run them.
- Partner across the product lifecycle. Work closely with Engineering to influence what gets built and how it's priced and packaged, then carry it through launch and into adoption.
- Enable the field. Build the decks, one-pagers, case studies, and talk tracks that our partnerships team and founders use to win.
- Own competitive intelligence. Tear down how legacy issuers and newer players position themselves, run win/loss analysis, and feed learnings back into messaging and roadmap.
- Build the proof. Partner with customers and data team to turn real results into numbers and stories the market can trust.

## What we look for
- Five or more years in product marketing, ideally with time spent launching products rather than maintaining them. Fintech, payments, or enterprise B2B background helps.
- GM mentality. Think in outcomes rather than deliverables, comfortable owning a number and the plan to hit it.
- Exceptional writing and storytelling. Take something complicated and make it land in a sentence.
- Comfort as the first and only team member. Operate well with direction and white space rather than a brief and a team.
- Fluency with modern tools. Use AI to move faster on research, drafting, and competitive work.
- High standards and high velocity. Move fast and ship polished work, backed by data rather than adjectives.

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