# Senior Product Marketing Manager

**Company:** [Stackblitz](https://hotfix.jobs/companies/stackblitz)
**Location:** Remote
**Role:** Product Marketing
**Experience:** 5+ years
**Skills:** Product Positioning, Product Launches, Competitive Intelligence, Sales Enablement, Pricing Strategy, Messaging Frameworks, Launch Metrics, B2B Saas Marketing, Developer Tools Marketing, Plg Marketing
**Posted:** 2026-03-30

> Owns product positioning, messaging, and launches for AI app builder Bolt.new, differentiating against competitors like Replit and v0. Leads competitive intelligence, sales enablement, pricing strategy, and cross-functional collaboration with engineering and sales. Requires 5+ years PMM experience in B2B SaaS/developer tools.

## Job Description

## How You'll Contribute

- Own product positioning and messaging across Bolt.new, Bolt Cloud, and WebContainer API – making sure we’re differentiated against Lovable, Replit, v0, and Cursor in every touchpoint
- Lead product launches end-to-end using our tiered launch framework (Tier 1/2/3) – from feature briefing with engineering through launch day execution and post-launch measurement
- Build and maintain a competitive intelligence program – track what competitors are shipping, how they’re positioning, and where we can win
- Develop sales enablement materials for the enterprise motion – battle cards, one-pagers, case studies, demo scripts
- Own pricing and packaging strategy alongside Growth – how we structure free, pro, and teams plans to maximize conversion and expansion
- Partner with the Content and Social teams to translate product narratives into content across blog, social, email, and landing pages
- Drive customer marketing – turn power users and enterprise customers into case studies, references, and advocates
- Build the product launch tracking system we currently lack – a shared pipeline with Product/Engineering so nothing ships without marketing support
- Define and track PMM metrics – launch impact on signups/upgrades, competitive win rates, sales cycle influence

## Qualifications

- 5+ years in product marketing, with at least 2 years at a B2B SaaS or developer tools company
- You’ve owned product launches from strategy through execution and can show measurable impact
- Strong competitive instincts – you know how to position against well-funded competitors and win deals on narrative
- Experience building sales enablement that sales teams actually use
- You can write – crisp positioning docs, compelling launch copy, clear internal briefs
- Comfortable working directly with engineers and PMs to extract the “so what” from technical features
- Experience with pricing and packaging decisions (even if you weren’t the sole owner)

## Bonus Points

- Experience at a PLG company where you had to market to both self-serve users and enterprise buyers simultaneously
- You’ve worked in AI, developer tools, no-code/low-code, or the “vibe coding” space
- You’ve built a competitive intelligence program from scratch
- Experience marketing a platform product (not just a single feature or SKU)
- You’ve worked at a company during a hyper-growth phase
- You’ve managed or mentored junior PMMs
- You actually use Bolt.new or similar AI builders

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**Apply:** https://hotfix.jobs/jobs/2327e167-a6c1-41df-b889-5d0f1ad528a2
**Canonical:** https://hotfix.jobs/jobs/2327e167-a6c1-41df-b889-5d0f1ad528a2