# Product Marketing Manager

**Company:** [Benchling](https://hotfix.jobs/companies/benchling)
**Location:** San Francisco, CA
**Role:** Product Marketing
**Salary:** $171k – $250k/yr
**Experience:** 6+ years
**Skills:** Product Marketing, Go-to-Market Strategy, product positioning, product messaging, Product Launches, Sales Enablement, Pricing Strategy, enterprise saas, APIs, SDKs, Integrations, Developer Tools, artificial intelligence, Data Platforms, B2B Marketing
**Posted:** 2026-08-05

> Product marketer responsible for positioning, launching, and driving adoption of complex enterprise SaaS products, including AI, data, API, and workflow capabilities. The role requires 6+ years of product marketing or related go-to-market experience, strong technical fluency, and excellent writing and storytelling skills.

## Job Description

## Responsibilities
- Develop positioning, messaging, and go-to-market strategy for a major area of the platform.
- Lead product launches from early strategy through market introduction, field readiness, adoption, and measurement.
- Own and contribute to pricing and packaging, including pricing analysis, deal assistance, discounting methodology, and pricing enablement.
- Partner with Product and Engineering to understand the product and bring customer, market, and commercial insight into product decisions.
- Build deep understanding of customers, users, buyers, competitors, and the enterprise software and AI landscape.
- Create product narratives, content, and enablement that help customer-facing teams communicate value clearly.
- Work across Sales, Customer Experience, and Marketing to drive adoption, expansion, pipeline, and revenue.

## Requirements
- 6+ years of experience in product marketing or a related go-to-market role within B2B enterprise software.
- Experience marketing complex or technical products such as data platforms, APIs, SDKs, integrations, developer tools, workflows, or AI products.
- Experience owning positioning, messaging, product launches, and sales enablement from strategy through execution.
- Ability to partner with technical product managers and engineers, ask productive questions, and translate complex information accurately.
- Strong writing and storytelling skills, with the ability to make complicated ideas clear, specific, and compelling.
- Ability to use AI while maintaining human judgment and creativity.
- Understanding of customers and nuanced enterprise buying dynamics across technical stakeholders, business leaders, and executives.
- Comfort creating structure in ambiguous environments and driving work across multiple teams.
- Curiosity and motivation to learn unfamiliar technical and scientific domains.

## Nice to Have
- Experience at a growth-stage or rapidly scaling enterprise software company.
- Experience marketing platforms or products used by technical audiences.
- Experience driving adoption or expansion within enterprise customers.
- Experience bringing AI products or capabilities to market.
- Familiarity with biotechnology, scientific software, or regulated industries.

## Compensation and Benefits
- Annual salary range: $171,000–$250,000.
- Flexible hybrid work arrangement prioritizing in-office collaboration, with employees expected on-site 3 days per week: Monday, Tuesday, and Thursday.

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