# Lead Product Marketing Manager, Carta Law

**Company:** [Carta](https://hotfix.jobs/companies/carta)
**Location:** New York, NY
**Role:** Product Marketing
**Salary:** $183k – $215k/yr
**Experience:** 8+ years
**Skills:** Product Marketing, Go-to-Market Strategy, product positioning, value propositions, campaign strategy, Sales Enablement, Demand Generation, Lifecycle Marketing, win/loss analysis, customer interviews, SaaS, Fintech, Analytics
**Posted:** 2026-08-07

> Leads product marketing for Carta Law, owning positioning, launch strategy, campaign alignment, sales enablement, and customer insight programs. The role requires 8+ years of product marketing or GTM experience, with SaaS fintech or governance, risk, and compliance experience preferred.

## Job Description

## Responsibilities
- Apply governance, risk, and compliance (GRC) expertise to product positioning and represent the product as a subject matter expert at company and industry events.
- Partner across go-to-market and R&D teams to tier launches, establish Bills of Materials (BOMs), and manage execution from initial brief through post-launch analytics.
- Develop product collateral, multimedia, and sales enablement assets in collaboration with Creative and Brand Strategy teams.
- Integrate product roadmaps with demand generation, integrated marketing, and paid channels to support campaigns, lifecycle marketing, and event presence.
- Define and evolve the core product narrative, value proposition, and market positioning for Carta Law.
- Translate complex legal and regulatory features into clear value for buyers.
- Conduct customer interviews and win/loss studies to identify buyer friction and provide insights to R&D.

## Requirements
- 8+ years of hands-on product marketing or go-to-market experience.
- SaaS fintech experience and/or product marketing experience in governance, risk, and compliance is preferred.
- Ability to collaborate effectively in a fast-paced, changing environment.
- Creative problem-solving skills, including diagnosing problems and developing solutions.
- Excellent communication skills and the ability to distill complex strategies into actionable value propositions.

## Compensation
- Minimum cash compensation range in New York, NY: **$182,750–$215,000 salary**.
- Compensation includes equity for full-time roles and exceptional benefits; applicable roles may include commission plans.

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