# Head of Customer Marketing

**Company:** [Launchdarkly](https://hotfix.jobs/companies/launchdarkly)
**Location:** Remote
**Role:** Customer Success
**Salary:** $145k – $235k/yr
**Experience:** 12+ years
**Skills:** customer advocacy, customer storytelling, case studies, executive advisory boards, peer review programs, advocacy programs, CRM, Salesforce, Gainsight, champion, userevidence, Go-to-Market Strategy
**Posted:** 2026-07-17

> Lead customer marketing programs including storytelling, advocacy, case studies, executive advisory boards, and peer reviews to drive brand positioning, customer retention, and insights for a developer-focused SaaS platform. Requires 12+ years experience (7+ in customer advocacy with team management), developer audience expertise, and tools like Salesforce/Gainsight.

## Job Description

## Responsibilities
- Lead customer storytelling program and build a steady pipeline of customers sharing stories about solving business challenges, evolving in the AI-era, and using LaunchDarkly in their AI SDLC.
- Establish an executive advisory board to build trust, feedback loops, and advocacy from decision makers at key customers.
- Source and interview customers (in-person and on camera) to produce written case studies, videos, and quotes.
- Source and manage customers who speak live alongside LaunchDarkly at buyer and internal events.
- Oversee all peer review programs (G2, Peerspot, Gartner Peer Insights, TrustRadius) to maintain leader status.
- Design, deliver, and optimize advocacy programs and incentive strategies using data-driven insights and automation.
- Work with executives and customer-facing teams to source, engage, and nurture customer advocate relationships.
- Collaborate with lifecycle marketing team on customer onboarding and adoption nurture activities.
- Build scalable feedback loops to capture customer insights influencing messaging, positioning, and GTM strategy.

## Qualifications
- Typically requires a minimum of 12 years of related experience, including at least 3 years of supervisory experience.
- 7+ years of customer advocacy experience including managing a team of individual contributors.
- Experience working directly with a developer / software engineering audience.
- Demonstrated ability to build scalable operational frameworks and lead teams through complex, cross-functional programs.
- Demonstrated ability building strong one-to-one relationships and facilitating GTM and executive team relationships with customers.
- Experience using customer advocacy tools such as Champion and UserEvidence.
- Strong analytical and data-driven mindset, with experience using CRM and customer lifecycle tools such as Salesforce and Gainsight.
- Exceptional written and verbal communication skills, with the ability to create compelling content and messaging for diverse audiences.
- Experience working with global, remote teams and collaborating with cross-functional stakeholders.

## Compensation
Target pay ranges (inclusive of 15% Bonus Target) for Level M3:
- Zone 1 (San Francisco/Bay Area, NYC, Boston, Seattle): $171,000 - $235,000
- Zone 2 (Irvine, LA, Monterey, Santa Barbara, Santa Rosa, Austin, Portland, Philadelphia, Chicago): $154,000 - $211,000
- Zone 3 (All other US locations): $145,000 - $200,000

In addition to salary: Restricted Stock Units (RSUs), health, vision, dental insurance, and mental health benefits.

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