# Growth Lead

**Company:** [GlossGenius](https://hotfix.jobs/companies/glossgenius)
**Location:** New York, NY
**Role:** Growth Marketing
**Salary:** $145k – $170k/yr
**Experience:** 5+ years
**Skills:** Growth Marketing, conversion rate optimization, A/B Testing, SEO, Analytics, AI Workflows, personalization engines, webflow, Google Analytics, Mixpanel, Amplitude, html/css
**Posted:** 2026-07-17

> Own end-to-end strategy and execution for the GlossGenius website, driving growth through AI-powered experimentation, CRO, SEO, and cross-functional execution. Requires 5+ years growth experience at high-growth tech companies, hands-on AI implementation for marketing, strong analytics and product marketing skills, and comfort with Webflow plus basic front-end.

## Job Description

## What You'll Do
- Architect and own the GlossGenius website strategy, including a high-impact quarterly roadmap spanning paid and non-paid landing pages, CRO experiments, SEO and GEO improvements, analytics, and technical performance.
- Design and deploy AI-powered systems across the website motion, including personalization engines, content generation workflows, and testing automation, restructuring how the team produces and optimizes web experiences.
- Execute rigorous A/B tests and iterative experiments to optimize critical conversion metrics across the funnel, translating results into decisions and strategy adjustments.
- Shape how GlossGenius tells its story through the website, crafting narratives that resonate with service business owners and move them from first visit to activated customer.
- Direct cross-functional execution across designers, developers, analytics, and partners in Product, Paid, Content, and Lifecycle Marketing to keep every initiative in the roadmap moving.

## What We're Looking For
- 5+ years of experience driving growth at high-growth technology companies, with a track record of identifying and executing high-impact initiatives; experience serving service-based SMB customers is a plus.
- Already rewired a growth or marketing motion with AI, building systems that changed how the function operates and hands-on experience implementing AI-powered workflows for personalization, content generation, or experimentation.
- Comfortable operating without a defined playbook, with a track record of shipping fast, learning from results, and course-correcting as needed.
- Deep fluency in growth fundamentals including conversion optimization, funnel analysis, experimentation design, and analytics, with the ability to build models and turn insights into action.
- Strong product marketing instincts, with demonstrated ability to craft narratives that make service business owners feel understood and translate into copy and positioning that converts.
- Proficient with website analytics and experimentation platforms like Google Analytics, Mixpanel, or Amplitude, and comfortable working directly in a modern CMS like Webflow.
- Enough HTML/CSS or front-end exposure to unblock yourself without always needing a developer.

## Benefits & Perks
- Competitive health & dental insurance options, effective on your first day of employment.
- Flexible PTO.
- In-office lunch twice per week for NYC and SF employees, plus late night dinner stipends.
- Access to Wellhub, a corporate wellness platform with discounted gym memberships, fitness classes, and mental health resources.
- Annual stipend for professional development and continued learning.
- High performers at 5 years receive a generous stipend to use however you recharge best.
- 401k benefit: employees are eligible to contribute starting day 1 of employment.
- Dependent Care FSA.
- Paid parental leave.
- Fertility and adoption benefits via Carrot and Kindbody.

The base salary for this role is between $145,000–$170,000 + equity + benefits.

## Similar roles

- [Senior Growth Marketing Campaigns Manager](https://hotfix.jobs/jobs/83b79cba-71cf-4b17-b7eb-c3e09ef7c56b) - Vanta - Remote - $145k – $171k/yr
- [Senior Lifecycle Marketing Manager | New York, NY](https://hotfix.jobs/jobs/5904f07c-41a8-4b5c-82e1-3cb19ffffd1e) - Talkiatry - New York, NY - $145k – $185k/yr
- [Consumer Growth Marketing Lead](https://hotfix.jobs/jobs/2d546108-95af-4be2-a828-843834c6dc82) - Hiya - Seattle, WA - $147k – $175k/yr
- [Growth Marketing Lead, Finance](https://hotfix.jobs/jobs/01602ea3-6f65-40d2-a9e6-397963d60b78) - Rippling - New York, NY - $147k – $245k/yr
- [Sr. Manager, CRM & Lifecycle Marketing](https://hotfix.jobs/jobs/2d3bff7a-5af0-44ee-acf6-e2f8487e83ab) - Thyme Care - Remote - $140k – $165k/yr

**Apply:** https://hotfix.jobs/jobs/2141f28b-0abf-4254-bed5-a5cdfe172ecb
**Canonical:** https://hotfix.jobs/jobs/2141f28b-0abf-4254-bed5-a5cdfe172ecb