# Principal Product Marketing Manager - Dev Tools

**Company:** [CodeRabbit](https://hotfix.jobs/companies/coderabbit)
**Location:** San Francisco, CA
**Role:** Product Marketing
**Salary:** $220k – $280k/yr
**Skills:** Product Marketing, Go-to-Market Strategy, Developer Tools, Competitive Intelligence, Technical Content, Messaging, Positioning, Customer Interviews, Content Creation, Cross-Functional Collaboration
**Posted:** 2026-03-02

> Leads end-to-end product marketing for developer tools, including GTM launches, positioning, messaging, competitive insights, and content creation for technical audiences. Requires 3-6+ years in product marketing at dev tools or B2B SaaS companies, with strong cross-functional experience.

## Job Description

## Responsibilities
- **Positioning & Messaging**: Develop compelling messaging and positioning tailored to developers, engineering leaders, and DevOps personas.
- **Product Launches**: Lead GTM strategy for new features and products, ensuring strong cross-functional execution across product, growth, and sales.
- **Customer Insights**: Deeply understand developer workflows and pain points. Conduct customer interviews and research to inform messaging and roadmap.
- **Content Creation**: Create and oversee technical content (e.g. product pages, blog posts, videos, case studies, comparison pages, one-pagers) that communicates product value.
- **Enablement**: Build product marketing collateral to support growth, sales, and customer success teams.
- **Competitive Intelligence**: Track trends and competitors in the devtooling space and translate those insights into actionable positioning and differentiation.
- **Metrics-Driven**: Set goals for feature adoption and product marketing campaigns, and report on what’s working and why.

## Qualifications
- 3–6+ years of experience in Product Marketing at a developer tools, infrastructure, or B2B SaaS company targeting technical audiences.
- Ability to speak credibly to engineers and dev teams; bonus points if you have hands-on dev or tech background.
- Experience working closely with Product and Engineering teams in early-stage environments.
- Strong written communication skills, especially in crafting succinct, compelling messaging for technical buyers.
- Comfort with ambiguity, speed, and wearing multiple hats at an early-stage startup.
- Proven ability to lead cross-functional initiatives and execute with urgency.
- A portfolio of content, launches, or campaigns that drove measurable impact in dev-focused GTMs.

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