# Director of Consumer Insights

**Company:** [Fora](https://hotfix.jobs/companies/fora)
**Location:** New York, NY
**Role:** UX Research
**Salary:** $210k – $270k/yr
**Experience:** 12+ years
**Skills:** ux research, consumer insights, Market Research, product research, qualitative research, quantitative research, survey design, user interviews, Data Analysis, customer segmentation, Competitive Intelligence, A/B Testing, artificial intelligence, customer feedback tools, research synthesis
**Posted:** 2026-08-11

> Leads the development of Fora’s consumer and product insights capability, combining qualitative and quantitative research, experimentation, and AI-enabled tools. The role requires 12+ years of research experience, team-building experience, and the ability to translate customer and behavioral data into actionable business recommendations.

## Job Description

## Responsibilities

- Build Fora’s insights and UX research capabilities from the ground up, developing practical processes, tools, and standards that enable fast, high-quality learning across the organization.
- Create a culture of continuous customer learning by developing scalable ways for teams to hear from and learn from customers frequently.
- Design and run rapid research experiments to test hypotheses, understand customer behavior, and support informed decisions.
- Lead research across consumer segmentation, brand and product positioning, creative testing, customer needs, competitive intelligence, brand tracking, and new product or market opportunities.
- Design and execute rigorous qualitative and quantitative research, selecting appropriate methodologies for each business question.
- Combine established methodologies with AI-native tools and emerging platforms to increase the speed and scale of customer learning.
- Experiment with AI-powered interviewing, synthesis, survey, and customer feedback tools, evaluating their impact on research quality and time to insight.
- Partner with Product, Marketing, Business Development, Analytics, and other teams to identify high-priority questions and develop research and experimentation plans.
- Translate research findings into clear insights and actionable recommendations.
- Create systems for capturing, organizing, and sharing customer insights across the organization.
- Partner with internal data teams to connect customer attitudes and needs with behavioral and operational data.
- Manage external research partners when appropriate and determine when research can be conducted internally.

## Requirements

- **12+ years** of experience in consumer insights, market research, UX research, and/or product research, ideally in a high-growth technology or consumer business.
- Experience building and managing a research team.
- Strong grounding in qualitative and quantitative research methodologies, including study design, survey design, interviewing, analysis, and synthesis.
- High comfort with AI tools and experience incorporating AI tooling into research workflows.
- Strong quantitative reasoning and the ability to evaluate evidence critically, understand methodological tradeoffs, and distinguish meaningful signals from noise.
- Bias toward experimentation and iteration, with enthusiasm for testing ideas quickly.
- Genuine curiosity about customers and willingness to engage with them directly.
- Ability to translate research and data into clear insights and practical recommendations that inform business decisions.
- Comfort operating in an ambiguous, evolving environment.
- Strong analytical, problem-solving, and communication skills.
- Ability to collaborate across functions and influence decisions through evidence and insight.

## Nice-to-Haves

- Experience building a research organization from the ground up.
- Experience in a startup or similarly fast-moving environment, particularly building new processes or capabilities from scratch.
- Experience in the travel industry.

## Compensation and Benefits

- Indicative compensation range: **$210,000–$270,000 plus equity**. Final compensation depends on the level at which the candidate is hired.
- Unlimited vacation
- Health insurance, including an option fully covered by Fora HQ
- Dental and vision insurance
- Wellhub memberships
- 401(k) plan with company match
- Commuter benefits
- Supplemental life insurance
- Stock options

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