# Solutions Product Marketing Manager

**Company:** [Perplexity](https://hotfix.jobs/companies/perplexity)
**Location:** San Francisco, CA, New York, NY
**Role:** Product Marketing
**Salary:** $150k – $185k/yr
**Experience:** 5+ years
**Skills:** GTM Strategy, Product Marketing, Sales Enablement, Content Creation, Thought Leadership, AI Tools, Storytelling, Campaign Management, Pipeline Analytics, B2B Marketing
**Posted:** 2026-08-11

> Owns GTM strategy for AI solutions in Finance, Healthcare, Legal, and Consulting verticals. Maps buyer motions, builds campaigns and sales enablement content, and measures performance to drive enterprise pipeline. Requires 5+ years B2B product marketing experience and AI proficiency.

## Job Description

## Responsibilities
- Own vertical GTM as a system, not one-off campaigns
- Map how enterprise buyers in each vertical evaluate, purchase, and deploy AI, personas, decision processes, and competitive alternatives
- Build and run vertical awareness campaigns across paid, organic, and owned channels, including webinars, landing pages, and industry-specific creative
- Arm enterprise sales with battle cards, objection handling, persona-specific talk tracks, and deal-stage content that moves revenue
- Develop opinionated thought leadership positioning Perplexity as the authority on AI adoption in each vertical
- Instrument and measure vertical performance: pipeline sourced, conversion rates, engagement iterating weekly based on data

## Qualifications
- 5+ years of product marketing experience, B2B preferred
- Proven track record building and executing vertical or industry-specific GTM strategies that drove measurable pipeline
- Deep understanding of enterprise buying motions, comfortable with long sales cycles, multi-stakeholder deals, and C-suite messaging
- Exceptional storytelling and writing skills, able to distill complex capabilities into simple, compelling narratives across decks, one-pagers, videos, and ROI models
- Advanced proficiency using AI tools to drive marketing outcomes
- Collaborative, low-ego operator who thrives in fast-paced, small-team environments and owns the full stack of work

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