# Staff Product Manager

**Company:** [6sense](https://hotfix.jobs/companies/6sense)
**Location:** Remote
**Role:** Product Management
**Salary:** $167k – $241k/yr
**Experience:** 8+ years
**Skills:** Product Management, Programmatic Advertising, Dsp/Ssp, Identity Resolution, Audience Syndication, Attribution Modeling, Third-Party Verification, Pixel Infrastructure, Ai Optimization, B2B Gtm
**Posted:** 2026-05-28

> Own the product roadmap for SSP integrations, programmatic partnerships, agency GTM, measurement/attribution, and AI capabilities for a B2B advertising platform. Requires 8-10+ years PM experience with 4+ years in ad tech or programmatic media.

## Job Description

## Your Impact
As Staff Product Manager, Advertising, you will:

- Own the product roadmap for our SSP integrations and programmatic distribution partnerships, defining segment sync architecture, bidding logic, and publisher-side identity requirements to drive audience activation at scale.
- Build the product foundation for 6sense's agency go-to-market, including workflow, reporting, and campaign management capabilities that meet the expectations of holding company and independent agency buyers.
- Serve as the primary product SME for Sales, Customer Success, and Solutions Engineering - creating positioning decks, battlecards, and launch readiness materials that help the field win and retain advertising customers.
- Define the measurement and attribution strategy for 6sense Advertising, including pixel-based tracking, view-through and click-through attribution, third-party verification integrations, and reporting standards that give advertisers confidence in their investment.
- Identify opportunities to embed AI-driven capabilities across the advertiser experience, from predictive audience optimization to automated campaign recommendations and performance anomaly detection.
- Contribute to the multi-year advertising vision, identify white space in emerging channels, and align executive stakeholders to a cohesive advertising strategy. Mentor junior PMs and raise the bar on documentation and cross-functional execution.

## Strategic Themes You'll Drive
- **Performance at Scale**: Ensure every advertiser has access to distribution, delivery, and measurement capabilities that are enterprise-grade, transparent, and continuously improving.
- **Agency and Partner Ecosystem**: Build the infrastructure that makes 6sense the preferred advertising platform for agency buyers and programmatic partners.
- **AI-Driven Advertiser Experience**: Embed intelligence into every layer of the advertising workflow - from audience creation to campaign optimization to post-flight measurement.

## What You'll Bring
- **Advertising Product Mastery**: Deep expertise in programmatic advertising, DSP/SSP dynamics, identity resolution, and audience syndication, with a track record of delivering measurable revenue impact.
- **GTM Fluency**: Experience building enablement programs, leading launch readiness, and serving as a trusted product partner to Sales and Customer Success in a high-velocity B2B environment.
- **Measurement Depth**: Strong command of attribution modeling, third-party verification, pixel infrastructure, and advertiser-facing analytics. You translate data into a compelling product story.
- **AI and Emerging Tech Awareness**: You track the evolving ad tech landscape and translate trends - agentic buying frameworks, contextual targeting, AI-driven optimization - into defensible product decisions.
- **Executive Communication**: You present clear, data-backed strategy to C-suite audiences and drive alignment across sales, finance, and engineering.
- **Experience**: 8-10+ years in Product Management, with at least 4 years in advertising technology, programmatic media, or B2B demand generation platforms.

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**Apply:** https://hotfix.jobs/jobs/20034aa5-374b-4f43-8cca-21a405be4699
**Canonical:** https://hotfix.jobs/jobs/20034aa5-374b-4f43-8cca-21a405be4699