# Founding Marketing Lead

**Company:** [Phonely](https://hotfix.jobs/companies/phonely)
**Location:** San Francisco, CA
**Role:** Growth Marketing
**Salary:** $140k – $200k/yr
**Experience:** 5+ years
**Skills:** SEO, Pr, Content Marketing, Demand Generation, B2B Saas Marketing, Brand Strategy, Social Media Marketing, Email Marketing, Partnerships, Paid Advertising
**Posted:** 2026-04-08

> Builds marketing function from scratch for early-stage voice AI startup, owning brand messaging, organic content growth, demand gen via SEO/PR/partnerships/paid, and nurture sequences to drive pipeline and conversions. Requires 5+ years experience building 0-to-1 marketing in B2B SaaS.

## Job Description

## Responsibilities

- **Brand and messaging**: Define who we are and what we stand for. Own the website narrative, buyer personas, and ICP.
- **Organic growth**: Build content pillars, a publishing cadence, and thought leadership across social, blog, newsletter, and events.
- **Demand generation**: Layer SEO, PR, partnerships, and paid onto a strong organic base. Brief and manage an external agency for campaigns.
- **Onboarding and nurture**: Build sequences for different segments of our pipeline that support conversion and retention.

## Requirements

- 5+ years of progressive marketing experience
- A generalist: brand, content, growth, and demand gen
- Built marketing from 0 to 1 at an early-stage company
- Equally strong in strategy and execution — you can write the playbook and run the plays
- Familiarity with tech or B2B SaaS; genuine curiosity about the space at minimum

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