# Senior Product Marketing Manager

**Company:** [UpGuard](https://hotfix.jobs/companies/upguard)
**Location:** Remote
**Role:** Product Marketing
**Experience:** 4+ years
**Skills:** Product Marketing, B2B SaaS, Market Research, Competitive Analysis, Value Proposition Development, Product Launch Planning, Sales Enablement, Google Analytics, HubSpot, Mixpanel, AI Tools
**Posted:** 2026-04-09

> Drive product evolution and growth by conducting market research, defining positioning and messaging, and leading product launches for a B2B SaaS cybersecurity product. Requires 4+ years of B2B SaaS product marketing experience and data-driven decision-making skills.

## Job Description

## Responsibilities
- Conduct market research and competitive analysis to identify market trends, competitive positioning, and opportunities for growth
- Be the expert on UpGuard’s products and know why customers love them, turning that insight into differentiated positioning and concise user and buyer personas
- Produce compelling value propositions and messaging that differentiate UpGuard’s products in the market and resonate with our target audience
- Plan and execute creative launch campaigns for new products and features, working closely with cross-functional teams such as product, sales, and customer success
- Build core sales and marketing assets such as pitch decks, product datasheets, and product-related content
- Be a subject matter expert for our Sales and broader Marketing team and represent UpGuard at industry events and conferences

## Requirements
- 4+ years of product marketing experience in B2B SaaS product marketing
- Familiar with working on early-stage products and driving early customer discovery
- A passion for connecting with customers and understanding pain points
- Can hold your own in conversations with our Product and executive team
- You love getting your hands dirty - to get a campaign moving, you’re happy to mock up a landing page for a designer to polish, create screen recordings, and occasionally write your own copy
- You're data-driven and can make relevant inferences from tools such as Google Analytics, Hubspot, and Mixpanel to drive decision-making
- Comfortable with change and curious about adopting AI tools that can enhance how we work

## Nice-to-Haves
- A strong grasp of cybersecurity
- Familiarity with product-led go-to-market motions
- Experience at a growth-stage tech company

## Benefits
- Monthly Lifestyle subsidy: use this for financial, physical and mental wellbeing
- WFH set-up allowance: to ensure you have the right environment to work in, we will help you get set-up within your first 3 months
- $1500 USD annual Learning & Development allowance
- Annual leave: PTO plus two additional UpGuardian leave days
- 18 weeks paid Parental Leave
- Personal Leave allowance: this includes sick & carer’s leave
- Fully remote working environment
- Top spec hardware: all team members will be provided with top-spec laptops
- Personal device security & online privacy protection subsidy
- Generative AI subsidy: paid subscriptions for all team members to access generative AI tools

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