# Marketing Operations Program Manager, EMEA Events

**Company:** [Stripe](https://hotfix.jobs/companies/stripe)
**Location:** London, United Kingdom
**Role:** Revenue Operations
**Experience:** 5+ years
**Skills:** Marketo, Splash, On24, Marketing Automation, Audience Segmentation, Lead Scoring, Lead Routing, Campaign Workflows, Data Quality, Data Privacy, Consent Management, Program Management, Campaign Analytics, Artificial Intelligence
**Posted:** 2026-09-09

> Owns marketing operations for in-person and online events, managing campaign execution, attendee data, lead routing, reporting, and process improvements. Requires 5+ years in marketing or event operations and strong Marketo expertise.

## Job Description

## Responsibilities
- Own end-to-end marketing operations for in-person and online events, from campaign intake through post-event reporting.
- Partner with Field Marketing, Demand Generation, Marketing Technology, Marketing Operations, and Sales to define operational plans, timelines, responsibilities, and success metrics.
- Manage audience strategy and campaign execution, including segmentation, registration, email, testing, launch readiness, and attendance tracking.
- Monitor registration and attendance, address risks and dependencies, and improve conversion and engagement.
- Manage accurate capture, validation, enrichment, and reconciliation of attendee and non-attendee data.
- Oversee lead scoring, classification, routing, nurture, sales notifications, and handoff within service-level agreements.
- Report on campaign performance, attendance, engagement, lead routing, sales follow-up, and pipeline impact.
- Maintain data quality, privacy, consent, and contact governance throughout the campaign lifecycle.
- Identify process, data, and technology gaps and implement scalable documentation and operating procedures.

## Requirements
- 5+ years of experience in marketing operations, demand generation operations, event operations, or a related field.
- 3+ years of expertise with Marketo and a track record of developing scalable programs and successful campaign outcomes.
- Experience optimizing campaign and execution workflows within event and webinar platforms such as Splash and ON24.
- Experience with audience segmentation, campaign workflows, lead management, and sales follow-up processes.
- Strong program-management skills, including managing timelines, dependencies, risks, and multiple concurrent events.
- Strong analytical and problem-solving skills, including using campaign data to identify issues and improve performance.
- Understanding of data quality, consent, privacy, and contact-governance practices.
- Clear written and verbal communication skills and experience working across Marketing, Sales, and Technology teams.
- Attention to detail and ability to operate effectively in a fast-paced environment with changing priorities.
- Experience integrating AI into scalable marketing operations workflows and streamlining processes.

## Nice-to-haves
- Experience in the technology or financial services sectors, ideally within a high-growth company.
- Knowledge of marketing automation tools and processes that improve efficiency and scalability in campaign execution.
- Ability to thrive in a rapidly changing environment.
- Experience managing or collaborating with an offshore production team.

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