# Principal Designer, TIDAL

**Company:** [Square](https://hotfix.jobs/companies/square)
**Location:** New York, NY
**Role:** Product Design
**Salary:** $252k – $377k/yr
**Experience:** 8+ years
**Skills:** Product Design, Design Systems, Graphic Design, Brand Design, Ai/Ml Design, Systems Thinking, Roadmap Strategy, Cross-Functional Collaboration, Mentorship, Portfolio Development
**Posted:** 2026-05-22

> Lead design vision and strategy for TIDAL's product and brand ecosystem. Drive complex initiatives from concept to ship, define systems and standards, pioneer AI approaches, and mentor designers on a small team.

## Job Description

## Responsibilities
- Define and drive long-term product vision and design strategy across TIDAL's key product areas
- Lead the most complex, ambiguous design initiatives end-to-end—from early exploration through shipped experiences
- Partner with Product, Engineering, and ML/AI leadership to shape roadmaps and influence business strategy
- Set the bar for design excellence by defining systems, standards, and quality benchmarks at scale
- Pioneer AI-driven design approaches that expand team capabilities and accelerate velocity
- Mentor designers through feedback, critique, and knowledge sharing
- Identify new opportunities for the business and act on them

## Requirements
- 8+ years of Product Design experience with a portfolio demonstrating high craft and systems thinking
- Graphic design skills for building and extending brand across 360 activations, social, and product cohesion
- Experience developing long-term product vision that informs roadmaps across a brand or multiple products
- Experience shipping impactful, strategic work autonomously—from multi-year visions to iterative releases
- Expertise defining design systems and standards that promote cohesive experiences at scale
- Influence and partnership skills as a trusted peer to leadership
- Fluency with AI and new technologies—pioneering new approaches and identifying where AI unlocks creative or business potential
- Passion for music, artists, and the creative economy
- Comfort operating on a small, fast-moving team where you wear many hats

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