# Marketing Manager - Media Strategy & Partnerships (US)

**Company:** [Genspark](https://hotfix.jobs/companies/genspark)
**Location:** Palo Alto, CA
**Role:** Partnerships
**Experience:** 5+ years
**Skills:** Media Planning, Brand Strategy, Pr Management, Attribution Analysis, Partnership Negotiation, Budget Management, Agency Management, User Research, ROI Analysis, Co-Marketing
**Posted:** 2026-03-20

> Own media strategy, PR agency relations, co-marketing partnerships, and brand performance tracking. Require 5-7 years in brand/media planning with analytical skills, agency management, and US market expertise in a startup environment.

## Job Description

## What You'll Do

### Media Strategy & Planning
- Develop our media strategy: decide which channels (traditional media, OOH, digital brand channels, podcasts, etc.) make sense for Genspark and when
- Create our annual media plan with budget allocation across channels
- Evaluate new media opportunities and test emerging channels
- Oversee media buying execution (working with agencies or direct)
- Optimize media spend based on performance and audience reach

### Brand Tracking & Insights
- Set up and monitor brand health metrics (awareness, consideration, sentiment)
- Track media effectiveness across channels and campaigns
- Run attribution analysis to understand which touchpoints drive impact
- Report on brand campaign performance and ROI to leadership

### PR Management
- Serve as the internal point person for our external PR agency
- Brief PR agency on company updates, product launches, and strategic priorities
- Coordinate between PR agency and internal stakeholders (product, leadership, creative team)
- Track media coverage and PR impact
- Manage crisis communication protocols with PR agency when needed

### Partnerships & Co-marketing
- Identify and evaluate strategic partnership opportunities that amplify our brand
- Negotiate and structure co-marketing deals
- Execute joint campaigns and partnership activations
- Coordinate partnership content across channels
- Measure partnership ROI and optimize our partnership portfolio

### Cross-functional Collaboration
- Work closely with Brand & Creative Lead to ensure media strategy amplifies creative campaigns
- Partner with the performance marketing team to align brand and performance efforts
- Collaborate with the product team to inform the media strategy with product insights
- Present strategy and results to the leadership team

## What You'll Bring
- 5-7 years of experience in brand strategy, media planning, partnerships, or related roles—ideally at tech companies or agencies serving tech clients
- Strategic thinking: You can develop channel strategies that ladder up to business goals and translate them into actionable plans
- Analytical mindset: Comfortable with brand tracking, attribution analysis, and using data to inform decisions (no need to be a data scientist, but you should be data-fluent)
- Agency management: Experience managing external agencies (PR, media buying) and getting great work out of them
- Partnership chops: Track record of identifying, negotiating, and executing successful co-marketing partnerships
- Budget management: Experience managing marketing budgets ($500K+) and optimizing spend across channels
- User research: Familiarity with research methodologies and translating insights into strategy
- US market fluency: Deep understanding of the US media landscape and consumer behavior
- Startup DNA: Comfortable with ambiguity, wearing multiple hats, and building processes from scratch
- Communication skills: You can present complex strategies clearly to leadership and collaborate effectively across teams

**⭐ Bonus Points**
- Experience at product-led growth (PLG) companies, especially in productivity tools or SaaS
- Background in media planning or brand strategy at top-tier agencies
- Track record with tech/consumer partnerships

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