# Brand and Communications Lead

**Company:** [Bastion](https://hotfix.jobs/companies/bastion)
**Location:** Remote
**Role:** Communications
**Salary:** $150k – $225k/yr
**Experience:** 5+ years
**Skills:** Brand Strategy, Public Relations, Media Relations, Executive Communication, Content Strategy, Event Management, Linkedin Marketing, Press Pitching, Thought Leadership, Campaign Management
**Posted:** 2026-06-10

> Own brand positioning, messaging, and visual alignment for a fintech infrastructure startup. Drive earned media, executive prep, targeted campaigns, and employer branding to build awareness among enterprise financial decision-makers.

## Job Description

## Work to Be Done

### First 30 days: Learn the business, absorb the brand, and start showing up
- Get deep on Bastion's product, regulatory positioning, and competitive landscape — understand the NYDFS trust charter, how stablecoin infrastructure works, and why enterprise buyers choose Bastion over alternatives
- Map the current state of Bastion's market presence — who knows us, who should, where the gaps are, and which channels matter most for reaching enterprise financial decision-makers
- Audit the press and events landscape — identify the publications, conferences, podcasts, and thought leadership venues where Bastion's target buyers pay attention
- Start building relationships or reconnect with relevant reporters and editors
- Partner with the Commercial team to understand current sales cycles and buyer objections
- Ship something in week one (update a landing page, draft a LinkedIn post for an executive, pitch a reporter)

**Outcomes:**
- Working understanding of the product, buyers, and competitive positioning
- Brand assets translated into communications infrastructure
- Identified top 3-5 brand and communications gaps with a plan to close them
- Preliminary press and events target list with prioritization rationale

### By 90 days: Own the brand and build earned media momentum
- Establish Bastion's brand voice and ensure consistency across the website, LinkedIn, executive communications, and all external-facing content
- Build and execute a brand activation strategy — leverage media relationships to pitch stories, secure initial press placements, and build a pipeline of earned media opportunities
- Prep Bastion executives for speaking opportunities, panels, and media interviews — develop talking points, presentation materials
- Launch targeted campaigns aimed at enterprise decision-makers
- Establish an employer brand cadence that makes Bastion visible to the caliber of talent we're hiring

**Outcomes:**
- Consistent, recognizable brand voice across all external touchpoints
- First press placements secured or in pipeline with clear momentum
- Targeted campaigns live and reaching decision-maker audiences
- Articulate how each communications activity connects to pipeline

### By 180 days: Make Bastion a name that enterprise buyers recognize
- Scale earned media presence — move from initial placements to a steady cadence of press coverage, bylines, and thought leadership
- Develop 30/60/90 day communications launch plans for new products and partnerships
- Develop a scalable content and communications production workflow using AI tooling and contractor support
- Build the case for where the function needs to grow — dedicated PR agency, event support, content contractors, or eventually a second hire
- Work closely with agency partners, proactively manage budgets and ensure delivery

**Outcomes:**
- Brand awareness measurably grown among target buyer and talent audiences
- Event presence generating real conversations and follow-up pipeline
- Documented playbook and clear perspective on what this function needs next to scale impact
- Leadership trusts market signal and factors it into go-to-market decisions

## Challenges
- Building brand awareness in a category most enterprise buyers don't know exists (stablecoin infrastructure)
- Earning press in a space that's noisy and reputation-sensitive
- Serving a wildly diverse audience with one pair of hands (Fortune 500 treasury teams, fintech operators across Asia, emerging stablecoin projects globally)
- Connecting brand and comms work to pipeline in an enterprise sales cycle
- Operating as a team of one in a company that's never had a dedicated brand and communications person

## Requirements
- Fintech or financial services experience is a meaningful advantage

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