# Demand Generation Manager

**Company:** [Rippling](https://hotfix.jobs/companies/rippling)
**Location:** New York, NY, San Francisco, CA
**Role:** Growth Marketing
**Salary:** $122k – $152k/yr
**Experience:** 4+ years
**Skills:** Demand Generation, Product Marketing, partner marketing, Email Marketing, paid social, webinars, Salesforce, campaign reporting, Lifecycle Marketing, audience segmentation, Copywriting, B2B Marketing
**Posted:** 2026-08-12

> The Demand Generation Manager will drive broker-channel growth through integrated campaigns, nurture programs, sales enablement content, and performance analysis. The role requires 4–6 years of B2B marketing experience and strong cross-functional collaboration with sales and marketing teams.

## Job Description

## Responsibilities
- Build and execute quarterly campaign themes across email, webinars, social media, and events.
- Develop always-on broker nurture programs that build awareness and trust.
- Own broker messaging and positioning, evolving it based on testing, market feedback, and sales insights.
- Create sales-support content, including co-branded assets, case studies, and first-call decks.
- Partner with Channel Sales to identify gaps, spot opportunities, and deliver tailored campaigns and outreach.
- Analyze campaign ROI and iterate quickly based on performance data.
- Collaborate with Sales Leadership, Revenue Operations, Product Marketing, Partner Success, and Marketing Operations on broker go-to-market initiatives.

## Requirements
- 4–6 years of B2B marketing experience, with a strong foundation in demand generation, product marketing, or partner/channel marketing.
- Proven experience running outbound campaigns and digital programs, including email, paid social, and webinars.
- Ability to create clear, impactful sales-support content, including co-branded assets, case studies, and educational materials.
- Full-funnel marketing perspective, balancing nurture and activation.
- Data-driven and results-oriented, with the ability to pull reports, identify insights, and act on them.
- Resourceful and execution-oriented, with the ability to build and launch programs using available resources.
- Strong cross-functional communication skills, especially with sales and leadership.
- Comfortable working in a fast-paced environment with high expectations and autonomy.

## Preferred Skills
- Broker marketing, benefits, insurance, HRIS, payroll, or broader partner/channel ecosystem experience.
- Experience building 0-to-1 programs, repeatable campaign motions, or always-on nurture programs.
- Campaign reporting and analysis.
- Salesforce campaign and reporting fluency.
- Email and lifecycle marketing tooling.
- Webinar tooling and basic audience segmentation.
- Strong copywriting skills.

## Compensation and Benefits
- Competitive salary, benefits, and equity.
- US-based compensation varies by location and is determined using factors including professional background, experience, and location.
- Office-based employees are generally expected to work in the office at least three days per week under current policy.

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