# Growth Marketing Lead, Marketplace

**Company:** [Wonderschool](https://hotfix.jobs/companies/wonderschool)
**Location:** San Francisco, CA
**Role:** Growth Marketing
**Skills:** Performance Marketing, conversion optimization, paid advertising, Social Media Marketing, Lifecycle Marketing, artificial intelligence, funnel analytics, customer acquisition cost, customer lifetime value, Unit Economics, community partnerships, A/B Testing
**Posted:** 2026-08-10

> Own growth across both sides of a childcare marketplace, driving parent acquisition, provider recruiting, conversion optimization, and scalable measurement systems. The role combines performance marketing, community events, analytics, AI-enabled personalization, and close collaboration with product and engineering.

## Job Description

## Responsibilities

### Parent Growth
- Own the parent acquisition funnel, including paid ads, landing pages, and on-platform conversion optimization.
- Continuously improve website conversion rates.
- Use AI tools to personalize and scale the parent experience, including ad creative and lifecycle messaging.
- Tailor messaging by community, income level, and geography.

### Provider Growth
- Plan and run weekend events reaching parents, teachers, and aspiring childcare providers.
- Recruit teachers and educators through events, social advertising, and community partnerships.
- Build repeatable systems for provider recruiting and onboarding.

### Systems and Measurement
- Build growth systems, playbooks, and measurement infrastructure.
- Own CAC, conversion rates, payback, and unit economics across both sides of the marketplace.
- Partner with product and engineering on the website and acquisition funnel.

## Requirements
- Strong analytical skills, including the ability to model CAC, LTV, and payback.
- Technical fluency and the ability to collaborate effectively with engineers.
- Strong interpersonal skills and comfort running community events.
- Experience with paid and organic social media campaigns that drove acquisition.
- Ability to adapt messaging across diverse communities.
- Systems-building mindset with a preference for scalable processes.
- Hands-on experience with AI tools and enthusiasm for applying them to marketing and customer experiences.

## Nice to Have
- Experience at a two-sided marketplace.
- Familiarity with early childhood education, childcare, or edtech.
- Experience recruiting educators or similar supply-side audiences.

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