# Social Media Specialist

**Company:** [Twilio](https://hotfix.jobs/companies/twilio)
**Location:** Remote
**Role:** Content Marketing
**Salary:** $66k – $97k/yr
**Skills:** Sprout Social, Canva, Figma, Everyonesocial, LinkedIn, Instagram, Facebook, X (Twitter), TikTok, Data Analysis
**Posted:** 2026-06-19

> Build and grow Twilio's social presence across LinkedIn, Instagram, X, Facebook, and TikTok by creating compelling short-form content, managing campaigns, running employee advocacy, and using data to measure impact.

## Job Description

## Responsibilities
- Create compelling, on-brand content showcasing customers, capabilities, and culture.
- Manage social channels including LinkedIn, Instagram, Facebook, X, and help launch TikTok.
- Help execute editorial calendar and campaigns.
- Manage Twilio’s employee advocacy program, equipping global and regional teams to share content.
- Engage and build community of technical developers, consumers, and business decision makers daily.
- Collaborate with key stakeholders on goals for campaigns, product releases, events, and company-wide initiatives.
- Create interesting, engaging content for top executives.
- Perform analysis and use data to prove program growth and success of initiatives.
- Constantly experiment and test new tactics to reach new audiences.
- Partner with Employee Brand team to help tell stories of Twilions to external audiences.

## Requirements
- Experience managing brand social.
- Expresses complex thoughts or ideas in 100 characters or less.
- Thinks outside of the box and presents ideas clearly.
- Organized and able to take projects and run with them.
- Uses data to tell a story and has proven success on social.
- Experience using social management tools, including Sprout Social, Canva, Figma, EveryoneSocial.
- Enjoys building community.

## Nice-to-Haves
- Experience with live video, graphic design.

## Compensation & Benefits
- This role may be eligible to participate in Twilio’s equity plan and corporate bonus plan.
- Health care insurance, 401(k) retirement account, paid sick time, paid personal time off, paid parental leave.

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