# Founding Marketing

**Company:** [Vitalize](https://hotfix.jobs/companies/vitalize)
**Location:** San Francisco, CA
**Role:** Growth Marketing
**Salary:** $200k – $240k/yr
**Skills:** Content Writing, Copywriting, Marketing Design, Storytelling, Content Strategy, Pr, Sales Enablement, Event Hosting, Founder Collaboration, Brand Building
**Posted:** 2025-12-14

> Founding Marketer owns content strategy, recruiting brand, sales enablement materials, and PR for a hospital staffing platform. Works closely with founders to shape narrative, requiring strong writing, design literacy, and comfort with ambiguity.

## Job Description

## What You’ll Do

### Content as the core strategy
- Own long-form and short-form content end-to-end, including founder-led content
- Recruiting stories, culture pieces, blog posts, newsletters, product updates, spotlights, and lightweight video
- Tell the story of how we build, how we make decisions, and why this company is different
- Build an authentic founder presence that attracts candidates, customers, and partners

### Recruiting brand
- Build a brand that attracts high-slope talent who wants velocity, ownership, and real responsibility
- Translate our culture and standards into content that feels honest, not performative

### Sales enablement & exec-facing marketing
- Create materials that support an enterprise, sales-led motion (case studies, proposals, product demos)
- Shape narratives and decks that resonate with C-suite healthcare leaders
- Help host intimate, high-quality events for health system executives

### PR & launches
- Help navigate major announcements, including fundraising
- Shape how and when we tell our story publicly
- Be a thought partner to the founders + own the company's voice
- Work directly with founders on company narrative, positioning, and go-to-market storytelling
- Define the language we use across recruiting, sales, and external-facing channels

## What We’re Looking For
- Strong writer who can craft a non-corporate narrative
- Comfortable operating with ambiguity and high expectations
- Strong opinions, loosely held
- Organized enough to ship consistently, creative enough to avoid being boring
- Design-literate and able to produce clean, high-quality marketing materials
- Comfortable working in-person and closely with founders
- Biased toward experimentation

## Who This Is Not For
- If you need a detailed roadmap, this will feel uncomfortable
- If you’re primarily a demand-gen, paid ads, or SEO specialist
- If you prefer working behind briefs rather than shaping them
- If you want clear ownership boundaries and narrow scope
- If you default to playbooks instead of judgment
- If you’re uncomfortable pushing back on founders
- If you want a “brand” role without accountability to real outcomes

## Benefits
- Medical, dental, and vision insurance
- 401k and 401k match
- Unlimited PTO
- Bi-annual company retreats
- Free Lunch and Dinner in-office
- Relocation Bonus ($5000)
- Reimbursement for desk setup, gym subscription, and commute

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**Apply:** https://hotfix.jobs/jobs/1d1d173a-1aeb-4739-b4ea-391575d1efa3
**Canonical:** https://hotfix.jobs/jobs/1d1d173a-1aeb-4739-b4ea-391575d1efa3