# Employer Brand Manager

**Company:** [OpenAI](https://hotfix.jobs/companies/openai)
**Location:** San Francisco, CA, New York, NY
**Role:** Communications
**Salary:** $190k – $240k/yr
**Experience:** 7+ years
**Skills:** employer branding, talent marketing, research communications, recruitment marketing, brand strategy, Content Strategy, Copywriting, editing, audience research, Data Analysis, candidate experience, AI Tools, agency management, Stakeholder Management
**Posted:** 2026-08-05

> Leads OpenAI’s employer brand strategy and translates its frontier research identity, culture, and impact into talent narratives, campaigns, content systems, and candidate experiences. The role requires 7+ years of related experience, exceptional writing, research-driven decision-making, and the ability to influence technical stakeholders.

## Job Description

## Responsibilities
- Lead OpenAI’s employer brand strategy across the full range of talent audiences, anchored in its identity as a frontier research lab.
- Build a distinctive “why OpenAI / why now” narrative connecting culture, technical ambition, and impact to credible stories.
- Use candidate, employee, recruiter, and market insights to refine audience priorities, positioning, content, and candidate experience.
- Create and lead a scalable content and enablement system spanning the careers site, employee stories, job descriptions, outreach, events, closing materials, and guidance for recruiters and leaders.
- Ensure the external brand promise is consistent throughout the candidate journey, from first impression through onboarding.
- Measure brand perception, audience engagement, candidate understanding and experience, and recruiting impact.
- Build an AI-native operating model across Recruiting, Communications, Marketing, Brand, Recruiting Operations, Legal, and external partners, with clear decision rights and quality standards.

## Requirements
- 7+ years of experience in employer branding, talent marketing, research communications, recruitment marketing, brand strategy, or a closely related field.
- Experience across high-growth startups and larger, established organizations.
- High agency, strong judgment, bias toward action, and ability to work without an established playbook.
- Experience building an employer brand capability from the ground up and translating strategy into durable systems, content, and operating practices.
- Ability to build trust with technical leaders, ask technically informed questions, and preserve nuance while making work accessible.
- Exceptional writing and editing skills, including translating technical work into accurate, credible, compelling narratives.
- Experience using research and data to define audiences, identify perception gaps, prioritize investments, and measure recruiting impact.
- Track record of influencing senior technical stakeholders.
- Sound judgment in high-stakes, high-scrutiny environments where accuracy, approvals, and discretion matter.
- Experience leading external agencies or creative partners from brief through delivery.
- AI-native mindset, with active use of AI tools and sound judgment about human accountability.

## Compensation and Benefits
- Annual salary range: $190,000–$240,000.

## Similar roles

- [Executive Communications Manager](https://hotfix.jobs/jobs/52b3f2b6-76f9-40ed-b242-ea68b333330d) - Perplexity - San Francisco, CA - $190k – $240k/yr
- [Consumer Lifestyle Communications Manager](https://hotfix.jobs/jobs/0c38bd5a-162a-434c-9310-1d1c92010d1b) - OpenAI - San Francisco, CA - $185k – $205k/yr
- [Research Communications Manager, Safety](https://hotfix.jobs/jobs/2678d1ab-e82b-4852-8dab-9f860183f2e0) - OpenAI - San Francisco, CA - $185k – $205k/yr
- [Senior Manager, Communications & Content](https://hotfix.jobs/jobs/f1ebe5aa-bde6-4193-ad9a-8464684e66f2) - Flexport - New York, NY - $185k – $200k/yr
- [Senior Internal Communications Manager](https://hotfix.jobs/jobs/3843e802-6152-424f-9e2e-cd03c3f99b8c) - Checkr - San Francisco, CA - $199k – $234k/yr

**Apply:** https://hotfix.jobs/jobs/1bf8c0be-d0da-468c-880d-60f2c2bfd49a
**Canonical:** https://hotfix.jobs/jobs/1bf8c0be-d0da-468c-880d-60f2c2bfd49a