# Director, Brand Influence, Advocacy & AI Discovery

**Company:** [Calendly](https://hotfix.jobs/companies/calendly)
**Location:** Remote
**Role:** Brand Design
**Salary:** $187k – $280k/yr
**Experience:** 12+ years
**Skills:** brand marketing, customer advocacy, Community Building, Product Marketing, Growth Marketing, Product-Led Growth, aeo, geo, SEO, Social Media, pr, g2, review platforms, ai discovery
**Posted:** 2026-07-27

> Lead Calendly's customer advocacy, social, PR, and AI-powered discovery strategy to build brand trust and visibility across review sites, communities, and AI platforms like ChatGPT and Perplexity. Requires 12+ years in brand/customer marketing and experience scaling advocacy programs in B2B SaaS.

## Job Description

## Responsibilities
- Define and execute Calendly's long-term customer advocacy and AI discovery strategy.
- Define and manage channel roadmaps for social media and PR/Communications.
- Build and scale customer advocacy programs including reviews, references, testimonials, ambassadors, speakers, referrals, and creator programs.
- Develop a customer evidence engine that transforms customer success into trusted digital assets including reviews, user-generated content, tutorials, community discussions, and executive advocacy.
- Partner with Growth, SEO, and Content teams to advance Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).
- Increase Calendly's visibility across AI-powered discovery platforms including ChatGPT, Gemini, Claude, Perplexity, and Microsoft Copilot.
- Expand Calendly's presence across review sites (G2, Trustradius), Reddit, LinkedIn, YouTube, podcasts, industry communities, and partner ecosystems.
- Lead employee and executive advocacy initiatives that amplify authentic brand voices.
- Partner with Product Marketing, Growth Marketing, Product, Customer Success, and Lifecycle Marketing to support product launches, adoption, and expansion.
- Lead, coach, and develop the advocacy, social, and PR team while establishing clear operating rhythms and measurable outcomes.
- Measure performance using traditional channel-specific metrics alongside emerging AI discovery metrics.

## Requirements
- 12+ years of experience in Brand Marketing, Customer Marketing, Community, Product Marketing, Growth Marketing, or Customer Advocacy.
- Experience building and scaling advocacy or community programs within a B2B SaaS organization.
- Strong understanding of Product-Led Growth (PLG) and customer-led growth strategies.
- Experience building programs from 0→1 while scaling mature functions.
- Exceptional cross-functional leadership and executive communication skills.
- Strong analytical mindset with experience defining KPIs and measuring business impact.

## Nice-to-Haves
- Experience in a high-growth B2B SaaS company ($100M+ ARR preferred).
- Knowledge of AI-powered search ecosystems and emerging Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), including relevant software solutions for tracking.
- Experience partnering with SEO, Organic Growth, Content Strategy, and Product Marketing teams.
- Experience with advocacy platforms such as Influitive, Gainsight, Khoros, or similar.
- Experience leveraging review platforms, online communities, creator ecosystems, and third-party trust signals to drive growth.

## Compensation
**Tier 1 Salary Hiring Range:** $223,835—$279,793 USD  
**Tier 2 Salary Hiring Range:** $205,182—$256,477 USD  
**Tier 3 Salary Hiring Range:** $186,529—$233,161 USD

Base salary is just one component of Calendly’s total rewards package. All full-time (30 hours/week) employees are also eligible for our Top Performer Bonus program (or Sales incentive), equity awards, and competitive benefits.

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