# Integrated Campaigns, AMER

**Company:** [Cursor](https://hotfix.jobs/companies/cursor)
**Location:** San Francisco, CA
**Role:** Product Marketing
**Experience:** 10+ years
**Skills:** integrated campaigns, ABM, b2b saas marketing, pipeline optimization, lead routing, Demand Generation, Cross-Functional Collaboration, campaign measurement, enterprise marketing, ai market knowledge
**Posted:** 2026-07-31

> Senior Campaigns Manager responsible for owning end-to-end integrated B2B campaigns that drive demand, pipeline, and revenue for enterprise audiences. Requires 10+ years experience building multi-channel campaigns, ABM programs, and aligning with sales for an AI coding tool company.

## Job Description

## Responsibilities
- Concept, develop, and run integrated campaigns end to end.
- Lead the strategy and audience selection through launch, optimization, and reporting.
- Design the end-to-end campaign architecture, including the full-funnel content engine, channel strategies, promotional offers, program mix, and hand-offs from marketing to sales.
- Translate company priorities into focused campaign plans with clear goals, messaging, milestones, owners, and success metrics.
- Identify the highest-leverage assets needed to support campaign performance, including messaging frameworks, email nurtures, landing page copy, field activation ideas, customer story packaging, and sales-facing materials.
- Deliver campaigns via digital, web, email, online events, direct mail, social, events, sales plays, and more, in partnership with functional and regional teams.
- Strengthen cross-functional alignment across product marketing, field marketing, performance marketing, growth marketing, strategic events, and design.
- Work with creative partners to brief campaigns and carry the message through across formats and channels.
- Align closely with sales stakeholders to build programs for strategic accounts tied to revenue impact.
- Establish measurement frameworks, KPIs, and scalable processes; own campaign performance by measuring impact on pipeline, revenue, target account penetration, and the demand funnel.
- Work with operations and analytics partners to define KPIs, dashboards, and actionable insights.
- Build campaigns for enterprise and strategic audiences, including vertical, segment, buying-group, or use-case-specific motions.
- Build 1:few ABM motions and ABM-at-scale programs for priority accounts or segments.

## Requirements
- 10+ years of experience owning integrated campaign strategy and execution for a B2B SaaS or enterprise technology company.
- Extensive familiarity with lead-routing and handoff; able to diagnose funnel health and course correct in alignment with SDR counterparts.
- Proven track record of building campaigns for enterprise audiences, including technical decision-makers, executives, and complex buying groups.
- Experience owning pipeline goals and using pipeline, engagement, and revenue signals to optimize campaign performance.
- Experience running ABM / strategic-account programs that support multithreading, expansion, or deal acceleration.
- Strong understanding of the AI market and technical buyer personas (CTOs, CIOs, Senior Engineering leaders).

## Nice-to-Haves
- Ability to turn campaign ideas into operating plans from narrative and audience strategy through asset development, launch, field enablement, lead follow-up, and reporting.
- Comfortable being both strategic and hands-on: setting direction, writing briefs, shaping content, and shipping work.
- Strong instincts for cohesive campaigns across content, creative, distribution, and follow-up.
- Comfortable working across global strategy and regional execution, adapting campaigns for different markets.
- Instincts for what makes enterprise campaigns resonate with senior technical and business buyers.
- Thrive in creative, fast-paced environments with original thinking and bias to action.
- Ability to shift between air cover demand generation and targeted programs for strategic accounts, named accounts, and priority verticals.
- Balance dedication to quality with focus on impact and decisive execution.

## Similar roles

- [Staff Product Marketing Manager, Business](https://hotfix.jobs/jobs/658a0a67-2e8d-44fe-8d9f-32eb6364cf58) - Linktree - Los Angeles, CA - $215k – $225k/yr
- [Staff Product Marketing Manager, Creator Monetization](https://hotfix.jobs/jobs/5ff37874-9757-41ff-af4e-c9a2118d45ee) - Linktree - Los Angeles, CA - $215k – $225k/yr
- [Staff Product Marketing Manager, UDP](https://hotfix.jobs/jobs/62155d9d-3824-4535-96f5-9353d7722e33) - Discord - San Francisco, CA - $204k – $229k/yr
- [Staff Product Marketing Manager](https://hotfix.jobs/jobs/ef23a720-929d-4aed-bb3c-917b1237b7d0) - MongoDB - Remote - $104k – $204k/yr
- [Staff Account Based Marketing Manager](https://hotfix.jobs/jobs/a3b9d85d-8bc2-4c75-80fd-8b316833cbbf) - GitLab - Remote - $139k – $235k/yr

**Apply:** https://hotfix.jobs/jobs/1ae791af-854a-437f-8e77-07bf38c54960
**Canonical:** https://hotfix.jobs/jobs/1ae791af-854a-437f-8e77-07bf38c54960