# Head of Web and Organic Growth

**Company:** [Atticus](https://hotfix.jobs/companies/atticus)
**Location:** Remote
**Role:** Growth Marketing
**Salary:** $145k – $180k/yr
**Experience:** 6+ years
**Skills:** SEO, Content Strategy, conversion optimization, A/B Testing, geo, aeo, digital marketing, content briefs, Lifecycle Marketing, ai search
**Posted:** 2026-07-22

> Lead Atticus's web presence and organic growth strategy as Head of Web and Organic Growth. Own homepage, landing pages, blog, and SEO/GEO efforts to attract and convert prospects in a long-consideration legal benefits space; requires 6-9 years digital marketing experience with proven SEO, content, and conversion wins.

## Job Description

## Responsibilities
- Own the digital front door including homepage, vertical landing pages, blog, and lead magnets.
- Set strategy to drive prospective clients to Atticus.com from organic and AI search.
- Decide content that prospects read, trust, and use to move from awareness to speaking with client advocates.
- Write briefs that shape blog content and requirements that drive SEO and GEO prominence.
- Work closely with editorial team to commission content that ranks and helps people in need.
- Partner with Growth Marketing and Product teams to ensure usefulness throughout the long consideration cycle so Atticus is the choice when prospects are ready.
- As company expands into new verticals, partner with vertical GMs and Growth Product team to evolve core site experience for each vertical audience.

## Requirements
- 6-9 years in digital marketing, with at least 3 in a lead role owning a website P&L or equivalent.
- Demonstrable wins in SEO and content-led growth, ideally at a DTC brand with a long consideration cycle (health, wellness, fintech, education, legal services). Ability to show organic traffic growth and explain why.
- Strong conversion optimization experience: A/B tested landing pages, rebuilt funnels, strong opinions (backed by data) on what makes vertical landing pages convert.
- Fluency in GEO/AEO; thinking about AI Overviews, LLM citations, and search discovery in 2027.
- Strong writer capable of producing excellent content briefs.
- Comfort partnering with lifecycle teams; excited about work at the seam between digital and lifecycle.
- AI-native instincts; view AI tooling as making the job significantly more possible.

## Nice-to-Haves
- Experience at DTC brands in sectors with long consideration cycles.
- Proven ability to point to specific organic traffic charts and causal explanations.
- Strong opinions on landing page and funnel conversion defended by data.

## Compensation and Benefits
- Base salary: $145,000 - $180,000 (determined by experience, knowledge, skills, abilities, and internal equity).
- Equity.
- Medical and dental insurance with 100% of employee premiums covered.
- 15 vacation days and ~20 paid holidays each year (including two weeks at end-of-year).
- Free membership to OneMedical.
- $600/year reimbursable stipend for internet service.
- $1,000 reimbursable stipend for education and training.
- Up to $1,200/year student loan repayment assistance.
- 401(k) and optional HSA/FSA.

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