# Field Marketing Manager

**Company:** [Ema](https://hotfix.jobs/companies/ema)
**Location:** California
**Role:** Other
**Salary:** $120k – $160k/yr
**Experience:** 3+ years
**Skills:** HubSpot, Marketing Automation, Claude, ChatGPT, Project Management, Event Logistics, Salesforce, Google Sheets, Event Management Software, ROI Analysis
**Posted:** 2026-04-08

> Executes field marketing events like tradeshows and executive dinners across the US, managing logistics, budgets, and cross-functional alignment to generate qualified pipeline for B2B SaaS sales. Requires 3-7+ years in field marketing, exceptional project management, and startup experience.

## Job Description

## Key Responsibilities

### Event Execution & Operations
- Plan, manage, and execute end-to-end logistics for industry conferences, tradeshows, and Ema-hosted events (executive roundtables, dinners, meetups) across the US.
- Manage all on-site operations: booth design, staffing, signage, swag, shipping, A/V, catering, and speaker logistics.
- Evaluate sponsorship opportunities, negotiate vendor contracts, and manage event budgets to maximize ROI.

### Pipeline & Sales Alignment
- Collaborate with the BDR team and Sales to align event programming with target accounts and pipeline goals.
- Coordinate pre-event outreach, booth and event activations, and post-event follow-up to drive lead conversion.
- Ensure seamless lead handoff from events to Sales.

### Cross-Functional Coordination
- Coordinate with AI Strategists, Product Marketing, and Design to ensure demos, collateral, and messaging are event-ready and on-brand.
- Support broader demand-generation campaigns as needed, including regional activations and partner co-marketing events.

### Measurement & Optimization
- Track and report on event performance metrics (leads generated, pipeline influenced, cost-per-lead, attendance, deal acceleration) and share insights to continuously improve the program.

## What You Bring
- 3–7+ years of field marketing, event marketing, or demand-gen experience in B2B SaaS or enterprise technology. Startup experience is required.
- Exceptional project management skills. You can juggle 5+ events in different stages simultaneously without dropping a ball. You live in spreadsheets, timelines, and run-of-show docs.
- A roll-up-your-sleeves operator.
- Strong cross-functional collaboration skills.
- Experience with **HubSpot** and marketing automation platforms to track attribution and ROI.
- Proficiency with AI tools (**Claude**, **ChatGPT**, etc.) to accelerate day-to-day work.
- Comfort with ambiguity and fast-moving environments.
- High agency and ownership mentality.

**For California based candidates:** The standard base salary for this position is **$120,000-$160,000** annually. Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for variable compensation, equity, and benefits.

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**Apply:** https://hotfix.jobs/jobs/1a038799-9113-4554-9e51-f56722543424
**Canonical:** https://hotfix.jobs/jobs/1a038799-9113-4554-9e51-f56722543424