# Specialist, Social Media Strategy

**Company:** [WHOOP](https://hotfix.jobs/companies/whoop)
**Location:** Boston, MA
**Role:** Content Marketing
**Experience:** 2+ years
**Skills:** Instagram, TikTok, Youtube, LinkedIn, X, Sprinklr, Adobe Creative Suite, Capcut
**Posted:** 2026-04-01

> Develops and executes organic social media strategies across key platforms like Instagram and TikTok, owns content workstreams, analyzes performance, and collaborates cross-functionally. Requires 2-4 years social media experience and platform expertise.

## Job Description

## Responsibilities

**Content Strategy and Execution:**
- Contribute to organic social strategy across priority and supporting social platforms.
- Own assigned content workstreams, helping bring campaigns, evergreen programming, and scalable content franchises to life.
- Translate brand priorities and audience insights into actionable content plans and briefs.

**Creative Briefing & Development:**
- Develop creative briefs for both evergreen and campaign content that help accomplish team, campaign, and company goals.
- Contribute to brainstorms and campaign kickoffs with fresh, platform-native ideas.
- Help build and document repeatable content formats for WHOOP-owned channels.

**Performance & Insights:**
- Track and analyze evergreen and campaign content performance using analytics tools.
- Extract actionable insights and apply learnings to future content.
- Contribute to monthly reporting and strategic recommendations.

**Trend & Cultural Intelligence:**
- Stay on top of social, performance, health, and wellness trends to surface timely, on-brand opportunities.
- Share emerging platform updates, content formats, and storytelling opportunities with the team.

**Cross-Functional Collaboration:**
- Partner with Creative, Partnerships, Community, Sports & Talent, Product Marketing, Performance Science, Wholesale, and Accessories & Apparel teams to ensure social programming supports broader marketing goals.

## Qualifications
- 2 to 4 years of experience in social media at a brand or agency.
- Deep understanding of platforms, especially Instagram, TikTok, YouTube, LinkedIn, and X, and their best practices.
- Ability to manage multiple projects in a fast-paced environment.
- Experience with Sprinklr (or a similar tool).
- Strong storytelling instincts and ability to adapt brand voice by platform.
- Excellent communication and presentation skills.
- Collaborative spirit.
- Passion for performance, wellness, and innovation.
- Bachelor’s degree or equivalent experience.
- Experience with creative tools (Adobe Creative Suite, CapCut, etc.) a plus.

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