# Senior Lifecycle Marketing Manager

**Company:** [Chime](https://hotfix.jobs/companies/chime)
**Location:** San Francisco, CA
**Role:** Growth Marketing
**Salary:** $150k – $208k/yr
**Experience:** 6+ years
**Skills:** Lifecycle Marketing, retention marketing, Email Marketing, sms marketing, segmentation, targeting, A/B Testing, Marketing Automation, artificial intelligence, Hex, Looker, statsig, braze, iterable, klaviyo
**Posted:** 2026-08-03

> Leads lifecycle marketing strategy and personalized, cross-channel member journeys across email, push, in-app, and SMS. The role requires 6–8+ years of lifecycle, integrated, or retention marketing experience, strong data fluency, experimentation expertise, and cross-functional leadership.

## Job Description

## Responsibilities
- Own lifecycle strategy for a complex, high-impact business area, tying direction to member and business outcomes.
- Design and evolve connected member journeys across **email, push, in-app, and SMS**.
- Develop segmentation and targeting strategies with Data Science for personalized, behavior-based programs.
- Set the testing agenda, run rigorous experiments, and translate findings into strategy.
- Lead cross-functional decisions with Product, Growth, Product Marketing, Creative, Data Science, and Analytics.
- Use AI tools and automation to create more automated and personalized member journeys.
- Connect lifecycle work to primacy, retention, product attach, ARPAM, and LTV.
- Improve lifecycle strategy, execution quality, processes, and capabilities.

## Requirements
- **6–8+ years** of experience in lifecycle, integrated, or retention marketing, including leadership of complex cross-functional programs with measurable results.
- Strong data fluency and experience using analytics and AI-enabled tools such as **Hex, Looker, or Statsig**.
- Experience incorporating AI and automation into day-to-day work, with a clear perspective on lifecycle marketing’s evolution.
- Strong strategic judgment across member journeys, segmentation, targeting, channel orchestration, and testing.
- Ability to lead cross-functional conversations, influence senior partners, navigate ambiguity, operate independently, and recognize when escalation is appropriate.
- Deep member focus and sound judgment balancing member experience with business needs.

## Nice to Have
- Hands-on experience with a CRM or marketing automation platform such as **Braze, Iterable, or Klaviyo**.
- Ownership of a lifecycle domain such as activation, retention, or monetization.
- Experience designing automation- or agent-driven journeys.

## Compensation and Benefits
- Base salary: **$150,000–$208,000**.
- Full-time employees are eligible for a bonus, competitive equity package, and benefits.
- Four days per week in the office and Fridays from home for employees near an office; a fully remote program is also available.
- Benefits include backup child, elder, and pet care; subsidized commuter benefits for eligible employees; health, financial, and wellbeing benefits; generous vacation and paid days off; annual wellness stipend; paid parental leave; and family planning reimbursement.

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