# Senior Brand Designer - Brand Foundations

**Company:** [Kraken](https://hotfix.jobs/companies/kraken)
**Location:** Remote
**Role:** Brand Design
**Skills:** Brand Strategy, Brand Guidelines, Brand Architecture, Visual Identity, Design Systems, Motion Design, Figma, Adobe Creative Suite, Ai Design Tools, Component Libraries, Asset Libraries, Onchain Finance
**Posted:** 2026-07-21

> Senior brand designer responsible for evolving Payward’s multi-brand foundations, including guidelines, visual systems, templates, and tooling. The role requires strong systems thinking, brand identity expertise, motion experience, strategic communication, and mastery of Figma and Adobe Creative Suite.

## Job Description

## Responsibilities
- Own and evolve the core brand system, including brand guidelines, component libraries, templates, and asset libraries.
- Raise brand quality across product pods by creating resources and enabling teams to produce stronger brand work.
- Develop and maintain visual identity standards across Payward’s portfolio of brands.
- Define and document brand behavior across emerging surfaces, AI-generated outputs, motion, and new product categories.
- Collaborate with pod designers, marketers, and product partners to identify and resolve systemic brand issues.
- Translate complex concepts such as crypto rails, onchain finance, and institutional trading into clear, usable brand guidance.
- Lead constructive, generative design reviews.
- Monitor changes in design tools, including AI, and adapt the brand system accordingly.

## Requirements
- Deep experience as a brand designer in an agency, in-house, or combined environment.
- Demonstrated experience building and evolving brand systems.
- Strong systems-thinking and ability to solve structural problems.
- Experience with motion or collaboration with motion designers.
- Expertise in brand identity and visual systems.
- Strategic ability to help define brand direction before execution.
- Strong communication skills with designers, product managers, marketers, and leadership.
- Portfolio demonstrating visual systems, brand judgment, coherent brand thinking, and impact on other teams’ work.
- Mastery of Figma and Adobe Creative Suite.
- Curiosity about crypto, technology, and financial ownership.

## Nice-to-haves
- Fluency with AI-enabled design tooling and its impact on brand practice.
- Experience defining brand standards for digital products and multiple brands.

## Compensation
- Compensation details were not provided.

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