# Senior Product Marketing Manager

**Company:** [Garner Health](https://hotfix.jobs/companies/garner-health)
**Location:** New York, NY
**Role:** Product Marketing
**Salary:** $145k – $185k/yr
**Experience:** 7+ years
**Skills:** B2B Product Marketing, Go-to-Market Strategy, Competitive Positioning, Market Segmentation, Value Proposition Development, Product Launch Execution, Competitive Analysis, Market Research, Financial Modeling, Cohort Analysis, Cross-Functional Collaboration, Thought Leadership
**Posted:** 2026-06-22

> Lead go-to-market strategy, product positioning, and launch execution for enterprise healthcare products. Own messaging, competitive analysis, and cross-functional coordination to drive revenue and market perception.

## Job Description

## What you will do

- Own end-to-end go-to-market strategy for assigned product lines, including market segmentation, value prop development, competitive positioning, and messaging architecture – translating complex healthcare economics and data insights into narratives that drive customer acquisition and expansion
- Lead product launch campaigns and feature releases, working cross-functionally with Product, Sales, and Customer Success to ensure market readiness, sales enablement, and customer adoption
- Conduct rigorous market and competitive analysis using primary research, customer interviews, and quantitative data to identify market opportunities, win/loss trends, and strategic inflection points
- Build and maintain a deep understanding of the healthcare benefits and provider landscape, including buyer personas, economic drivers, regulatory landscape, and key decision-making criteria
- Collaborate with Product Leadership to inform product strategy, roadmap prioritization, and feature differentiation based on market insights, customer needs, and competitive gaps
- Own thought leadership and content strategy, working with internal and external resources to establish Garner as the authoritative voice on healthcare economics and benefits optimization

## The ideal candidate has

- 7+ years in B2B product marketing, ideally in healthcare, healthtech, or other complex enterprise software environments where you've driven go-to-market strategy with measurable business impact
- A track record of launching products or managing strategic repositioning initiatives at companies with high caliber customers (Fortune 500, sophisticated tech buyers, etc.)
- Exceptional analytical skills – you are comfortable building and interpreting financial models, conducting cohort analysis, and using data to drive marketing decisions and validate assumptions
- Deep comfort with ambiguity and a bias toward action; you thrive in fast-growing environments where you must move quickly while maintaining intellectual rigor
- Excellent communication skills with the ability to translate complex technical and business concepts into clear, compelling narratives for diverse audiences (executives, clinicians, benefit managers)
- A demonstrated ability to partner effectively across functions – you influence without authority, synthesize diverse perspectives, and build credibility with Sales, Product, and Executive teams
- Intellectual curiosity and genuine interest in healthcare economics, benefits design, and/or data-driven decision making; you ask the right questions and never accept surface-level explanations
- A desire to be a part of a high-performing, mission-driven team that operates with intense urgency, a strong sense of individual accountability, and a commitment to authentic feedback

## Compensation and Benefits

- Target salary range: $145,000 - $185,000
- Eligible for equity incentive and competitive benefits plans, including flexible PTO, Medical/Dental/Vision plan options, 401(k) with company match, flexible spending accounts, Teladoc Health

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