# Senior Director/Vice President Marketing

**Company:** [Click Therapeutics](https://hotfix.jobs/companies/click-therapeutics)
**Location:** New York, NY, Boston, MA
**Role:** Product Marketing
**Salary:** $180k – $280k/yr
**Experience:** 15+ years
**Skills:** pharmaceutical marketing, otc marketing, consumer growth marketing, hcp marketing, Performance Marketing, paid social, paid search, seo/sem, crm/email marketing, affiliate marketing, brand strategy, digital therapeutics, Market Research, Marketing Analytics, AI
**Posted:** 2026-07-31

> Leads pharmaceutical and OTC marketing strategy, brand launches, commercialization, and growth initiatives while building a high-performing team. Requires 15+ years of pharmaceutical or biotech leadership, launch expertise, and hands-on consumer performance marketing experience.

## Job Description

## Responsibilities

- Own best-in-class marketing campaigns, including product brand positioning, brand value propositions, promotional messaging, and effective brand strategies.
- Use data to conduct segmentation, unmet-needs analysis, competitive landscape analysis, and business intelligence for healthcare professionals and consumers.
- Leverage clinical and economic data to produce high-impact collateral for HCP and consumer campaigns.
- Develop omnichannel, growth, and direct-to-consumer campaigns, including performance marketing across paid social, paid search, SEO/SEM, CRM/email, and affiliate/marketplace channels.
- Own OTC performance marketing KPIs, including CAC, ROAS, conversion rate, and LTV, through continuous data-driven testing and optimization.
- Execute branded and unbranded campaigns to prepare the market for new treatment modalities.
- Translate prescription-grounded clinical credibility and scientific rigor into consumer-facing creative for OTC products.
- Oversee promotional materials, including visual aids, brochures, and websites, as well as approval and dissemination processes.
- Partner with performance and growth marketing agencies and media partners on audience targeting, media planning, and measurement.
- Direct patient assistance programs, copay support, and navigation services to minimize abandonment at the pharmacy counter.
- Collaborate with Medical Affairs on communications strategy and key opinion leader engagement.
- Manage the brand presence at key congresses.
- Develop curriculum and training modules for Sales, Access, and Medical Science Liaison teams.
- Support planning for future indications, international expansion, and partnerships.
- Build, mentor, and scale a high-performing marketing organization.
- Oversee multi-million-dollar budgets and external vendor relationships.

## Requirements

- Bachelor's degree required; MBA, PharmD, or MPH preferred.
- 15+ years of progressive leadership experience in the pharmaceutical or biotech sectors.
- Proven experience across OTC/consumer growth marketing, HCP marketing, and sales, including direct experience marketing OTC or consumer health products.
- Demonstrated success leading multiple brand launches from pre-approval market shaping through post-launch pull-through.
- 5+ years of hands-on performance or growth marketing experience across paid social, paid search, SEO/SEM, CRM/email, and affiliate/marketplace channels.
- Track record of driving measurable acquisition, conversion, and revenue growth for consumer or OTC products.
- Experience developing comprehensive brand strategies spanning OTC/consumer growth marketing, HCP professional promotion, patient engagement, and market shaping.
- Ability to develop and implement multidimensional marketing and business plans.
- Understanding of cross-functional ecosystems including Sales, Marketing Analytics, Growth/Performance Marketing, and Sales Training.
- Strong communication, interpersonal, consensus-building, and emotional-intelligence skills.
- Experience using AI as part of professional workflows and productivity.

## Preferred Qualifications

- Knowledge of or experience with digital therapeutics or prescription digital therapeutics.
- Experience in Field Sales, Sales Enablement, or Commercial Excellence.
- Central Nervous System subject-matter expertise and experience partnering with key opinion leaders.
- Ability to drive initiatives from 0-to-1 in a high-velocity startup environment.

## Compensation and Benefits

- Base salary: **$180,000–$280,000**.
- Annual performance-based cash bonus.
- Equity package and stock options.
- 5% 401(k) matching.
- Medical, dental, vision, and life insurance.
- Voluntary benefits, unlimited PTO, commuter subsidies, and flexible work arrangements.
- Fertility support, fitness reimbursement, professional development stipend, parent benefits, and LinkedIn Learning.
- Uber One, Nectar Rewards, One Medical, Bike Membership, DoorDash and catered lunches, Gemini Enterprise Stack, Industrious Workspaces, and choice of Mac.

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