# Head of Performance Creative Strategy

**Company:** [Fora](https://hotfix.jobs/companies/fora)
**Location:** New York, NY
**Role:** Performance Marketing
**Experience:** 8+ years
**Skills:** Performance Marketing, Creative Strategy, Direct Response Marketing, Creative Testing, A/B Testing, Ai Creative Tools, Copywriting, Image Generation, Video Generation, Ugc, Creator Marketing, Growth Marketing, Roas, CPA, Data Analysis
**Posted:** 2026-08-25

> Leads the strategy and hands-on execution of performance creative for advisor acquisition, building a testing system, creator program, and new creative strategy function. Requires performance marketing experience, structured experimentation skills, AI fluency, and the ability to lead while executing.

## Job Description

## Responsibilities
- Own performance creative strategy for advisor acquisition, including tone, pacing, guardrails, personas, concepts, angles, and formats.
- Build a structured creative testing system with hypotheses, isolated variables, decision criteria, and a compounding library of learnings.
- Analyze performance by concept, angle, and format; determine what to scale, iterate, or retire; and translate findings into briefs.
- Brief and ship static, video, creator, UGC, and emerging-format assets with the Creative Studio and AI tools.
- Partner with Growth Marketing Managers on channel-specific creative, hooks, messaging, and landing-page alignment.
- Design and build a compliant, repeatable creator and UGC program.
- Use AI for research, analysis, concept generation, copy, image/video generation, and rapid asset variation.
- Perform hands-on strategy and execution while building the function, then resource it with contractors, freelancers, and future hires.
- Collaborate with Creative, Growth Marketing, and Data teams.

## Requirements
- At least 3 years owning performance creative strategy for performance and direct-response marketing.
- Experience running structured creative testing programs and isolating why tests succeed or fail.
- Ability to translate performance data into creative direction and executable briefs.
- Hands-on daily fluency with AI creative tools.
- Experience managing or mentoring creative teams while remaining hands-on.
- Experience creating ads for elevated brands and balancing conversion with brand quality.
- Strong cross-functional collaboration and ownership.

## Strongly Preferred
- Subscription or marketplace growth marketing experience.
- Both agency and in-house experience.
- Interest in travel.
- Experience building creator or UGC programs in regulated, licensed, or compliance-heavy environments.
- Experience establishing a creative strategy function from scratch.

## Success Measures
- Creative win rate against control.
- Incremental ROAS and CPA improvement attributable to creative.
- Testing velocity for new concepts and variants.
- Learning velocity, format and channel fit, and incrementality.

## Compensation and Benefits
- The posting does not specify compensation or benefits.

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