# Social Media Manager

**Company:** [Replit](https://hotfix.jobs/companies/replit)
**Location:** Foster City, CA
**Role:** Content Marketing
**Salary:** $115k – $170k/yr
**Experience:** 5+ years
**Skills:** Social Media Marketing, X/Twitter, TikTok, Instagram, LinkedIn, Reddit, Copywriting, Content Strategy, Community Management, Crisis Management
**Posted:** 2026-06-09

> Own and execute Replit's social media strategy across X, TikTok, Instagram, LinkedIn, and Reddit. Drive brand awareness, user acquisition, and community engagement through content creation, rapid response, and performance tracking.

## Job Description

## What You'll Do
- Own and execute Replit's social voice, content pillars, and channel strategy across all social channels
- Execute launches and multi-week arcs (product, research, ecosystem, partnerships) with clear goals and measurable outputs
- Be in the trenches of engagement, managing replies, quote tweets, and relationship-building with major accounts, builders, and media
- Write punchy posts, threads, memes, and explainer content that makes complex ideas exciting and accessible
- Work across marketing, comms, product, sales, engineer, and legal to move fast and ensure accuracy, timing, and risk control
- Track performance (impressions, engagement rate, follower growth, clickthrough, sentiment) and adjust weekly
- Monitor AI narratives; respond quickly to FUD (social media: fear, uncertainty, doubt) and misinformation; coordinate internally on sensitive topics

## Required Skills & Experience
- 5+ years of social media experience at a high-growth B2C or beloved consumer tech company, with a clear track record of growing accounts from early stage
- Comfort operating in ambiguity and moving fast with imperfect information
- AI-native with a demonstrated track record of growing accounts (personal or brand) in the AI or consumer space; portfolio demonstrating voice, instincts, and results
- Elite copywriting: concise, witty, well-timed; able to create memes without being cringe
- Deep platform fluency across X/Twitter, TikTok, Instagram, LinkedIn, and Reddit — including organic growth tactics
- Strong narrative instincts: know how to find the angle that makes people stop scrolling, and how to build on it over time
- Genuine curiosity about agentic AI tools and hands-on experience using them to scale workflow
- Experience managing rapid response and issues: dealt with social media crises and know how to stay calm and strategic under pressure

## Bonus Qualifications
- Short-form video creation and production experience
- A meaningful social media following of your own
- An active Replit builder — shipped something with the product
- Existing relationships with AI influencers, journalists, podcasters, or community leaders
- Experience at a B2C tech or early-stage startup

## Benefits
- Competitive Salary & Equity
- 401(k) Program with a 4% match (US Only)
- Health, Dental, Vision and Life Insurance
- Short Term and Long Term Disability
- Paid Parental, Medical, Caregiver Leave
- Flexible Time Off (FTO) + Holidays
- Commuter Benefits (In-Office Only)
- Monthly Wellness Stipend
- Autonomous Work Environment
- In Office Set-Up Reimbursement (In-Office Only)
- Quarterly Team Gatherings
- In Office Amenities (In-Office Only)

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**Apply:** https://hotfix.jobs/jobs/16bf714f-d6de-470d-935c-26d31d2087c0
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