# VP Marketing

**Company:** [Swayable](https://hotfix.jobs/companies/swayable)
**Location:** New York, NY
**Role:** Product Marketing
**Salary:** $225k – $275k/yr
**Skills:** B2B Saas Marketing, Demand Generation, Events Marketing, Thought Leadership, Content Marketing, Brand Marketing, Pr, Sales Enablement, Marketing Operations, ROI Analysis
**Posted:** 2026-05-26

> Lead and scale the full marketing function for a fast-growing AI SaaS platform, owning strategy across demand gen, events, content, brand, PR, and sales enablement. Report to CEO and drive pipeline and revenue impact.

## Job Description

## What You’ll Do

- Own the marketing strategy that helps Swayable win with senior marketing, brand, insights, research, and strategy leaders at enterprise companies
- Build a clear operating cadence for marketing performance, with visibility into what’s working across channels, campaigns, events, pipeline, and revenue impact
- Build a repeatable demand engine that turns market awareness into qualified pipeline, revenue, and measurable ROI
- Lead Swayable’s events strategy across conferences, executive dinners, webinars, owned events, and field marketing — with a clear plan for pre-event targeting, in-room impact, and post-event conversion
- Develop thought leadership and content that makes Swayable a must-know platform for teams measuring message, creative, and campaign impact
- Own the marketing narrative across campaigns, PR, customer stories, executive visibility, and category-building moments
- Create sales enablement that helps the commercial team tell a sharper story, navigate complex buying committees, and move strategic deals forward
- Manage the existing marketing team and external partners, bringing focus, accountability, and higher-quality execution across the function

## Who You Are

- You’ve led marketing at a B2B SaaS company through a meaningful growth period (5-10X growth)
- You’ve marketed to marketers, brand leaders, insights teams, research teams, or similar buyers
- You have depth across demand gen, brand, events, content, PR, and sales enablement
- You are analytical, ROI-oriented, and comfortable using data to guide decisions
- You are a strong storyteller who can simplify a sophisticated product and category
- You are scrappy, creative, commercial, and comfortable in a broad mandate
- You bring strong judgment, executive presence, and clear communication
- Experience in martech, adtech, consumer insights, market research, media measurement, or related categories is strongly preferred

## Benefits

- 100% Medical, Dental & Vision Plans - no employee contribution required
- Generous PTO
- Equity Options
- 401k plan, FSA
- Ongoing professional development investments

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