# Senior Product Manager, Growth Platform

**Company:** [Hiya](https://hotfix.jobs/companies/hiya)
**Location:** Seattle, WA
**Role:** Product Management
**Skills:** SEO, Geo, AI Tools, A/B Testing, Feature Flags, Contentful, Payload, Segment, Amplitude, Mixpanel, Ga4, Optimizely, Statsig, Headless Cms, Experimentation Frameworks
**Posted:** 2026-05-13

> Owns the growth platform for experimentation, instrumentation, website (headless CMS), dashboards, and lifecycle tooling across B2B/B2C products. Builds cross-functional operating model connecting marketing, product, and sales with strong SEO/GEO expertise and hands-on growth experience.

## Job Description

## What You'll Do

- Own the growth platform strategy across experimentation, instrumentation, the website (headless CMS), growth model dashboards, and lifecycle tooling
- Design the cross-functional operating model that connects demand generation, marketing, product, and sales into a coherent growth system with shared metrics and consistent process
- Build a strong culture of experimentation at Hiya: define how experiments are structured, how results are measured and shared, and improve experimentation rigor and quality across all teams
- Partner with product managers across Hiya's product lines to translate their growth needs into platform capabilities and shared tooling they can use independently
- Bring a strong perspective on **SEO** and generative engine optimization (**GEO**) so the platform produces surfaces that perform well in both traditional search and AI-driven discovery, and partner with product marketing on content strategy execution, including mult-locale support
- Establish operating rituals that keep the growth system healthy: experiment reviews, shared learnings, and regular alignment with marketing and demand generation
- Use **AI tools** to accelerate platform development, analysis, prototyping, and the operational work of standing up a new function

## What You'll Need to Succeed

### Required
- Demonstrated success in growth, including hands-on work building activation funnels, running experimentation programs, and connecting acquisition through conversion through expansion in self-serve acquisition motions
- Experience building growth platforms, tooling, or infrastructure that other teams operated on: experimentation frameworks, **A/B testing** and feature flag systems, analytics and event tracking platforms, **CMS** platforms, or cross-functional operating models
- A track record of improving experimentation rigor and quality across multiple teams, not just within a single team
- Expertise in **SEO** and emerging **GEO** practices, with informed opinions on how platform and **CMS** decisions affect organic discoverability
- Proficiency with **AI tools** as a core part of how you work, with hands-on experience using them to accelerate analysis, prototyping, and platform development
- Data fluency for defining leading metrics, building shared dashboards, and creating the feedback loops that make experimentation programs learn
- The ability to build trust with product managers who own their own growth goals, positioning yourself as an enabler of their work rather than a competitor for their scope
- A high-agency, builder-oriented approach: you create structure in ambiguous situations and take ownership for outcomes
- Strong communication skills and the ability to translate between growth, marketing, product, and engineering contexts fluently

### Preferred
- Experience as a founding or early growth hire, building the function and the playbook rather than inheriting them
- Hands-on experience with headless **CMS** platforms, particularly **Contentful** or **Payload**, including content modeling and multi-locale support
- Experience with modern analytics and instrumentation stacks (**Segment**, **Amplitude**, **Mixpanel**, **GA4**) and tag management
- Familiarity with experimentation platforms (**Optimizely**, **Statsig**, or equivalent), including evaluation tradeoffs between build, buy, and open-source options

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