# Senior Product Marketing Manager, HR

**Company:** [Rippling](https://hotfix.jobs/companies/rippling)
**Location:** San Francisco, CA, New York, NY
**Role:** Product Marketing
**Salary:** $128k – $213k/yr
**Experience:** 5+ years
**Skills:** Product Marketing, Gtm Marketing, B2B Software, Storytelling, Sales Enablement, Messaging, Pitch Decks, Case Studies, Campaign Development, Customer Research, Market Research, Cross-Functional Collaboration
**Posted:** 2026-06-18

> Develop messaging, positioning, and sales enablement for Rippling’s core HR products. Partner with Sales and Product to drive pipeline through storytelling, launches, and GTM programs.

## Job Description

## What you will do
- Develop and evolve messaging, positioning, and narratives across Rippling’s core HR products
- Create sales enablement and buyer-facing assets—including pitch decks, one-pagers, talk tracks, and case studies—to support both new logo and expansion motions
- Partner closely with Sales to understand buyer needs, objections, and deal dynamics, and translate those insights into effective marketing and enablement
- Bring product launches and roadmap updates to market by translating complex functionality into clear, outcome-oriented stories
- Build campaigns and content that generate pipeline and support sales conversations across channels
- Conduct customer and market research to inform personas, messaging, and GTM strategy
- Collaborate with Product, Growth, Demand Gen, and Content to deliver cohesive GTM programs
- Track performance of campaigns and sales assets and iterate based on data and field feedback
- Support a flexible team model by moving between problem spaces as business priorities shift

## What you will need
- 5+ years of experience in product marketing or GTM marketing, preferably at a B2B software company
- Strong storytelling skills—you can turn complex product capabilities into simple, compelling narratives
- Experience supporting sales teams with enablement, messaging, and deal-facing content
- Comfort working across multiple products or problem areas rather than a single owned surface
- Analytical and customer-driven mindset; you use insights to guide decisions
- Excellent written and verbal communication skills
- Bias toward action, high ownership, and comfort in fast-paced environments
- Strong cross-functional collaboration skills across Sales, Product, and Marketing

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